Mortgage Tech

by jashtracey | May 7, 2023

ENCOMPASS | ICE | Premier Partner | Tech Services

MORTGAGE TECH

MORTGAGE TECH IS AN ICE MORTGAGE (FORMALLY ENCOMPASS) TECHNOLOGY PREMIER CONSULTING AND TECHNICAL PARTNER. THEIR DEDICATED CONSULTANTS ARE THE BEST AT WHAT THEY DO AND AS SUCH WE WANTED TO BUILD A WEBSITE THAT NOT ONLY HIGHLIGHTED THAT DEDICATION, BUT ALSO KEPT A VISITOR ATTENTION.

SERVICES

Brand Design
UI/UX Design
CUSTOM Graphic Design
CUSTOM ICON DEVELOPMENT
Art Direction
SEO Optimization

MORTGAGE TECH IS an ICE Mortgage Technology Premier Consulting and Technical Partner.

MortgageTech has helped hundreds of mortgage bankers get the best and the most from the Encompass Loan Origination Software. Our exceptional relationship with ICE Technology, and thorough knowledge of the Encompass platform are simply unmatched!

VISIT SITE HERE

GOALS

A WEBSITE FOR THE 21st CENTURY

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Mortgage Tech exists in a niche space. A very, very niche space. Their demogrphic lives all over the country and numbers in the low thousands. So you can imagine that the certified Ellie Mae Encompass (now ICE) specialists at this Denver based consultancy have to know exactly what they are doing, because their clients are experts in their own fields.

Founder & CEO of Mortage Tech knew this when he came to us with a very simple request… “Please turn this tech heavy, niche-specific content into an eye-catching website that differentiates us from our competitors? We’re fighting for the attention of about a thousand people.”

BRAND UPDATE

This was part an easier task than with most projects. Mortgage Tech had been around for several decades, so all their logo needed was just a quick refresh, before we could get started on the website. So we just spruced up their legacy logo, vectorized it, got rid of some gradients and drop shadow effects, and assigned some helpful Pantone values. Easy-peasy.

SOLUTIONS

COHESIVE AESTHETICS AND SMART GRAPHIC CHOICES.

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The website came together quite nicely, with a lot of great help and support from the Mortgage Tech team. We used a consistant, bright, color-scheme throughout the website reflecting the company’s established brand identity. We added the occasional animation here and there, and 3-D like graphic elements custom designed with modern device templates and filled with their proprietary software screenshots. Don’t worry, they were all images of older, depreciated software at time of launch. No secrets spilled.

All service icons and device mock ups were custom-made at the request of Steve and his team. All lead capture forms were connected to the CRM. They had been using for years.

RESULTS

A brand new website, successfully launched

AFTER A MONTH OF DEVELOPMENT, REVISIONS, AND SOME TECHNICAL TROUBLESHOOTING, WE LAUNCHED THE NEW WEBSITE IN 2021. THE MORTGAGE THAT TEAM WAS THRILLED TO FIND THEMSELVES WITH A FULLY FUNCTIONAL SITE THAT PUT ALL THEIR COMPETITION’S SITES TO SHAME.

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CERUS Fitness

by jashtracey | May 7, 2023

Fitness | Gym Life | Obstacle Races

CERUS FITNESS

CERUS FITNESS BEGAN AS A PASSION PROJECT AT A LOCAL BOXING GYM, BUT OVER THE LAST SEVERAL YEARS HAS EXPLODED IN TO ONE OF THE MOST POPULAR WORKOUT AND RACING EVENT BRANDS IN COLORADO. WHEN OWNER AND VISIONARY CHRIS JOHNSON CAME TO GNT WITH HIS IDEA, WE KNEW WE NEEDED TO CREATE A WEBSITE AND THAT COMPLIMENT HIS AMBITION AS WELL AS DO JUSTICE TO HIS DRIVE AND VISION.

SERVICES

Logo Development
Brand Design
UI/UX Design
Graphic Design
Icon Design
Art Direction
SEOptimization

The Cerus Fitness project was launched in 2017, based on the idea that for fitness to translate into lasting results, it must be part of an everyday lifestyle.

For a healthy and fit lifestyle to be sustainable, fitness needs to be more than workouts—it needs to bring together community and be accessible to all. It needs to provide a forum to test yourself and an opportunity to learn from your strengths and weaknesses athletically so you always have your next goal to strive for.

VISIT SITE HERE

GOALS

MULTIDISCIPLINARY EVENT & FITNESS COMMUNITY BRAND DEVELOPMENT

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It started, as all great enterprises do, with a vision.

Chris Johnson, founder and CEO of CERUS Fitness had this idea that if you were to create a company built on community and driven by the human need to overcome obstacles, you could really go places. In Chris’ case, this was both literally and figuratively true.

Chris wanted to create a series of obstacle courses and endurance races as the foundation for his company’s development but also as the perfect vehicle for brand exposure and promotion. It was not just a brilliant concept, but an ultimately winning strategy.

Chris spent years building hundreds of race obstacles by hand in his garage on the weekends, and then years more getting up at the crack of dawn everyday to drive out to the course and install his obsitcles for the upcoming race that weekend.

What started as a passion project, turned into dozens of races year round and thousands of community memebers just waiting for their chance to sign up for the next one! Oh yeah, and if that wasn’t enough, he leveraged all the attention garnered through the events and bought a warehouse sized gymnasiun to serve as HQ for the brand, company and community.

A BRAND NEW WORLD

The first thing Chris needed was a logo.

He came to us with the name CERUS – a wild bull from Greek mythology – already in mind, but needed a logo design that was not only memorable, and not just industry specific, but one that was capable of supporting all the event sub-brands that we would be developing next.

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THE CERUS LOGO

After a week or two of playing around with different styles and font configurations for the lockup we landed on a minimal, almost start-up style, bull’s head icon where the back and arms of an athlete are taking the place of the bull’s horns. The fonts chosen – sturdy, rigid, san serifs – matched the logomark perfectly in their minimalist aesthetic and hyper-brandable nature. The end result was perfect. No bullshit 😉

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CERUS RACE AND EVENT BRANDS

With the umbrella brand developed, we were able to expand the brand into a library of sub-brand assets for each obstacle race and endurance event. The idea was that upon completion of a race series, the medals won could be assembled together, joining into a massive multidisciplinary series crest. See below for details.

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FORCES COMBINED

What started out as a few handmade hurdles and climbing walls, turned into state wide race series with dozens of different events and on any given weekend, hundreds of smiling, sweating, participants, all wearing CERUS gear from head to toe.

ONE WEBSITE TO RULE THEM ALL

GYM INFO, CLASS SCHEDULE, LEAD CAPTURE, EVENTS HQ, AND TEAM MEMBER PAGE JUST FOR STARTERS

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The website was going to be a monster. It had to effectively support an already HUGE real world following, while also providing information about the gym itself, class schedules, event and race info, the ever growing CERUS team and pricing, all the while allowing for quick & easy contact, lead capture and aesthetically reflecting the strong and vibrant brand developed on the ground from the ongoing events and races. We had our work cut out for us, but Chris’ ambition and devotion to the community he’d already developed gave us plenty of motivation.

The website’s style needed to be bright and bold, with plenty of interactions and engaging modules. Each event series needed not only its own page, but its own branding scheme. That attention to detail, and brand compartmentalization, was critical, as people familiar with the “Race Series” brand, for example, may not be as familiar with the “BRIX Series” brand, and vice versa. Designing each event page and sub-page to reflect the experience a participant has in that particular event, connects their experience from the race to their experience on the site. From the dirt to the digital and back again.

THE RESULTS

A brand new website, successfully launched

After several months getting our bulls in a row, the website was up and running. And in a few more months the overwhelming traffic coming in to the site was proof enough that the project was a success. The efforts made on the ground now had an effective and convenient digital support system that would help the company continue to grow and develop.

Thanks again to Chris and his amazing team for all their help through the process.

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Real Estate Investor

by jashtracey | May 7, 2023

CRM | Lead Generation | Investment Services | Real Estate | California

REAL ESTATE INVESTOR

BRAIN CHILD OF VISIONARIES ROBERT SYFERT AND GARY BOOMERSHINE, THIS WAS A NEXT GENERATION, CRM PLATFORM WITH HYPER-INTUITIVE MARKETING AND AUTOMATIZATION TECHNOLOGY.

SERVICES

UI/UX Design
Lead Funnel Design
CRM PLATFORM
AUTOMATION

“Too many real estate investors stay on the surface of their growth potential. Instead of achieving more than they thought possible, they get stuck in their business, revenue, and life. What I do comes from experience. As real estate investor myself, I know what it’s like. That’s why I only create resources that fuel massive growth. You want to reach the top, and I’ll show you the fastest path there. I’m passionate about working with people to help them achieve financial freedom in both their business and personal life by using real estate as the vehicle to get them there.” – GARY BOOMERSHINE

GOALS

Illustrate the benefits of a CRM made specifically for real estate investors.

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Our task was to help visionaries and real estate slash investment superstars Robert Syfert And Gary Boomershine show the industry what it was missing. A fully customizable, personalized and automated CRM system designed specifically for real estate investors, agents and brokerages across the United States.

Customized, automated follow-up integration, means a much more efficient and effortless lead management, which ultimately leads to more closed deals.

Effectively a marketing proposal for a one of a kind never before seen technology that had the potential to revolutionize the real estate investing space.

Patent pending.

SOLUTIONS

THE WEBSITE DETAILED EXACTLY HOW THIS TECH WAS GOING TO CHANGE THE WAY YOU DID BUSINESS.

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The end result was a website that conveyed to any visitor the notion that ‘we understand real estate, investing, transaction management, marketing, hiring, training and logistics takes a village. Luckily, we’ve got a bustling city of laser, focused, talent, ready to step up to the plate and give your business the tender, loving care it needs to grow.’

The platform’s done-for-you technology has handled literally millions of granular actions necessary to scale, profitable real estate investing. The tools, systems, and solutions are all right at your fingertips.

An intuitive system of lead capture forms, calls to action, and an engaging UI made the visitor experience super fun.

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Red Sky Consulting

by jashtracey | May 7, 2023

Global IT | Cybersecurity | Staffing

RED SKY CONSULTING

RED SKY CONSULTING IS AN IT AND CYBERSECURITY FIRM, HEADQUARTERED IN DENVER, COLORADO, WITH CLIENTS ALL OVER THE WORLD. THE OWNER AND CEO HAS BEEN A GREAT FRIEND OF OURS FOR YEARS, SO WHEN HE CAME TO GNT FOR A TOTAL CPMANY REBRAND AS WELL AS A COMPLETELY NEW WEBSITE, WE WERE HONORED TO LEND A HAND.

SERVICES

Logo Development
Brand Design
UI/UX Design
Graphic Design
Icon Design
Art Direction
SEOptimization

YOUR “HIGH TOUCH” / “WHITE GLOVE” IT AND CYBERSECURITY PROFESSIONALS.

RED SKY Consulting is a global IT and cybersecurity staffing firm, which specializes in executive placement. We are relentless in our pursuit of highly-qualified, diverse and driven candidates to connect with our clientele. RED SKY employs a proprietary, personal and deeply-authentic approach to our diligence of both candidate and client.

VISIT SITE HERE

GOALS

UPDATED STRATEGY, VOICE & WEBSITE

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10 years ago, Red Sky was at a crossroads. On one hand they had found quite a bit of success within their industry but had as such reached a tipping point in their business. Their logo at the time was 20+ years old and their website was nonresponsive, outdated and in serious need of an update.

Owner and CEO Sean Donovan came to us with an open mind and a willingness to hand over the reigns to a company he built from the ground up. We got to work, developing a new brand that would resonate with the the clients they had as well as those they would target 10 years from now.

RED SKY LOGO & BRAND REDESIGN

See the process of development below.

Red Sky’s old logo most likely served them very well in the early 2000’s but this was 2021 and not only was the logo outdated aesthetically, it was raster with all kinds of gradients and effects that made it a nightmare to use on the responsive website we were going to start designing as soon as the branding update project was complete.

We wanted to take the brand that Sean and Red Sky had worked so hard to develop and update it. Clean, modern, vector, beautiful.

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INITIAL CONCEPTS

We got to work developing alternative logo concepts that would translate across different mediums and devices effectively but also maintain a sense of professionalism and dedication to one’s clients that Red Sky had become known for.

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ICONIC THOUGHT PROCESS

We pursued many different directions in out brainstorm and development phases. Trying to find ways to cleverly portray either the original concept of the waving clouds against a red setting sun, or go with a new logoform, melding the R and S into somthing that might also depict a sky, if even in the most minimal sense.

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FINAL APPROVAL

After several rounds of revisons, and some soul searching we found a winner. The final iteration is near-timeless, brandable across any substrate or medium and looks amazing at any size. We were super happy with the final result and got underway developding the rest of the brand based on this approved logo design.

RED SKY WEBSITE DESIGN

RED SKY DIDN’T WANT THE SAME BORING WEBSITE ALL THEIR COMPETITORS HAVE.

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The mission was unique, intuitive, engaging but most important was different! Red Sky CEO Sean Donovan wanted his new website to look and feel completely atypical. He wanted every page to use the kind of images, colors and graphics that you would never expect to see on an Cybersecurity and IT staffing website. So we got work.

Over the following months we settled on an “adventure”, “head of the pack”, “human quality and diversity” type look and feel. Pulling on animal, extreme sport and cultural imagery that brought an otherwise mechanical industry back to what makes Red Sky such a wonderful company to work with… its humanity.

We all on a journey. Whether it’s finding a job, finding a group to walk with or just finding ourselves in the wilderness of day-to-day life. Either way, we all need help once in a while and companies like Red Sky are going to be there for us.

RESULTS

A brand new website, successfully launched

After a lot of hard work, a handful of zoom calls to discuss UI and strategy, and the last minute addition of a very cute (and very welcome) team member’s pet page as one final request, we launched the new website.

Within months traffic to the website exploded and Sean’s team almost couldn’t keep up with the deluge of incoming staffing requests and job search inquiries. On top of that the whole project looked and working perfectly.

A sincere to Sean and his amazing support team for all their help.

Mortgage Tech

MORTGAGE TECH

SERVICES

MORTGAGE TECH IS an ICE Mortgage Technology Premier Consulting and Technical Partner.

VISIT SITE HERE

GOALS

A WEBSITE FOR THE 21st CENTURY

BRAND UPDATE

SOLUTIONS

COHESIVE AESTHETICS AND SMART GRAPHIC CHOICES.

RESULTS

A brand new website, successfully launched

BACK TO ALL PROJECTS

CERUS Fitness

CERUS FITNESS

SERVICES

VISIT SITE HERE

GOALS

MULTIDISCIPLINARY EVENT & FITNESS COMMUNITY BRAND DEVELOPMENT

A BRAND NEW WORLD

THE CERUS LOGO

CERUS RACE AND EVENT BRANDS

FORCES COMBINED

ONE WEBSITE TO RULE THEM ALL

GYM INFO, CLASS SCHEDULE, LEAD CAPTURE, EVENTS HQ, AND TEAM MEMBER PAGE JUST FOR STARTERS

THE RESULTS

A brand new website, successfully launched

BACK TO ALL PROJECTS

Real Estate Investor

REAL ESTATE INVESTOR

SERVICES

GOALS

Illustrate the benefits of a CRM made specifically for real estate investors.

SOLUTIONS

THE WEBSITE DETAILED EXACTLY HOW THIS TECH WAS GOING TO CHANGE THE WAY YOU DID BUSINESS.

BACK TO ALL PROJECTS

Red Sky Consulting

RED SKY CONSULTING

SERVICES

YOUR “HIGH TOUCH” / “WHITE GLOVE” IT AND CYBERSECURITY PROFESSIONALS.

VISIT SITE HERE

GOALS

UPDATED STRATEGY, VOICE & WEBSITE

RED SKY LOGO & BRAND REDESIGN

INITIAL CONCEPTS

ICONIC THOUGHT PROCESS

FINAL APPROVAL

RED SKY WEBSITE DESIGN

RED SKY DIDN’T WANT THE SAME BORING WEBSITE ALL THEIR COMPETITORS HAVE.

RESULTS

A brand new website, successfully launched

BACK TO ALL PROJECTS

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