a symbol or other design adopted by an organization to identify its products, uniform, vehicles, etc.
Easily my favorite part of the job. I love logo design.
Logo design is all around us. To the general public, logos serve as an instant reminder of a company or a product; to the client, they’re the point of recognition on which their branding hangs; and to us designers, they represent the challenge of incorporating all our clients’ hopes and dreams into a single graphic. No wonder, then, that logo design features so prominently in our lives. In an age where everyone must have a website to support their product, service or the company behind it, the demand for a top-class logo has never been greater.