FAMILY ORIENTED, PLAYFUL, WHOLESOME, THE TEAM AT HUTCH REAL ESTATE WAS ALREADY LOVED BY THEIR COMMUNITY SO WE WANTED TO CREATE A BRAND THAT REFLECTED THE JOVIAL NATURE OF THE TEAM WHILE ALSO COMMUNICATING RELIABILITY.
Assignment
Design and develop a brand scheme and eventual buyer facing website.
Objective
Design and develope a brand that reflected the Hutch team’s strong family values.
Colorado Home Realty (CHR) was already killing it as an established powerhouse within the Colorado real estate space. Their brand and overall visual identity just needed some updating and polish in order to match their established presence and passion. They came to GNT with a simple request, “Can we update how we look online to more appropriately reflect the positive impact we’ve had on our community?”
Assignment
1. Create an expansive and all encompassing brand guide that would inform subsequent strategy.
2. Build out a marketing collateral library to help implement the new brand identity.
3. Redesign website to reflect newly established branding direction. (Still in progress at the time of this writing)
Objective
To create a brand and identity that more adequately represented and reflected the positive attitude and warm, supportive nature of the Colorado Home Realty community.
It also had to work towards engagement with an ever evolving audience and shifting platform trends.
Project Included
Design Ideation Design Direction Final Branding Guide Design Presentations Marketing Colllateral Website Redesign (TBD)
