CRAFT PACKAGING

by jashtracey | Apr 21, 2023

CRAFT

CONCENTRATES

Here at GNT Branding, our creativity horde of brand-strategy ninja poets use data-driven Jedi mind control problem-solving techniques to identify and articulate digital value propositioning, while simultaneously disrupting collaborative idea-generation through a process of creative chaos which allows us to transform stories into robust audience experiences that bring our client’s vision into the appropriate ethnographic landscape.

PACKED KUSH

– PERFECT STOCKING STUFFERS –

Besides the timeless perfection of a Gin and Tonic, things change. Trends, tastes, customer expectations, technology, vernacular, you, me, everything. Things change, so it’s important that we change with them. That means evolving on your offerings as a company, and that means changing the dialog you are constantly having with your end user. Packaging, in many respects, is a large part of this dialog. It’s part of the vocabulary a company uses when describing its products to its customers.

Here, Craft was no exception. The shifts in product trends and customer tastes – for this industry in particular – were always especially frequent within Craft’s customer base. For this reason, over the years we went through many different graphic layouts, templates, and box functionalities in the development of Craft’s product packaging. Some were for retail, others for wholesale, all adhered beautifully to their brand strategy and still looked great on the shelves while doing so. Below are just a few of the packaging designs I developed in collaboration with Craft Concentrates.

CRAFT WAS FOUNDED WITH THE GOAL OF PRODUCING THE HIGHEST QUALITY CONCENTRATES IN THE INDUSTRY.

Since launching in 2015, we have expanded to two Colorado facilities based in Denver and pueblo.We have over 130 employees and servicing more than 350 reputable dispensaries. Today, Craft is a household name that is synonymous with premium quality and best-in-class customer service. We are constantly challenging ourselves to improve our processes and products to give you the highest-quality concentrates, strains, and edibles on the market. We are passionate about what we do, and the handcrafted products we produce. We believe that what we do is an art form, and that is why we treat every product like it’s own masterpiece.

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Rocky Mountain Paddleboarding

by jashtracey | Apr 4, 2023

R.M.P.

ROCKY MOUNTAIN PADDLEBOARDING BRAH!

Here at GNT Branding, our creativity horde of brand-strategy ninja poets use data-driven Jedi mind control problem-solving techniques to identify and articulate digital value propositioning, while simultaneously disrupting collaborative idea-generation through a process of creative chaos which allows us to transform stories into robust audience experiences that bring our client’s vision into the appropriate ethnographic landscape.

APPAREL

COLORADO’S HOME FOR PADDLEBOARDING AND WATER SPORTS

Rocky Mountain Paddleboard Rocky Mountain Paddleboard is Colorado’s home for paddleboarding and water sports. RMP is independently owned and Colorado-based. Their goal is to unite this incredible community, explore beautiful bodies of water, and inspire others to embrace and welcome challenges. They strive to bring people together by creating truly special and memorable experiences through paddle sports.

What They Offer in addition to paddleboard, kayak, and canoe rentals, they also offer beginner, private and river instruction, SUP yoga, and can host private groups of nearly any size. Check out their large selection of new and used boards, paddles and accessories at one of their locations or see our full inventory at shoprmp.com.

CHECK THEM OUT HERE

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Electric Forest

by jashtracey | Apr 4, 2023

ELECTRIC FOREST

– IF A TREE FALLS HERE, WHAT IS THE UNIVERSE TRYING TO TELL YOU? –

Here at GNT Branding, our creativity horde of brand-strategy ninja poets use data-driven Jedi mind control problem-solving techniques to identify and articulate digital value propositioning, while simultaneously disrupting collaborative idea-generation through a process of creative chaos which allows us to transform stories into robust audience experiences that bring our client’s vision into the appropriate ethnographic landscape.

APPAREL

OWLS & EDM

– JUNIPER TREES & DOPE JAMMIES –

DEAR DIARY…

I started working with these guys years ago when this event was still called the Rothbury Music Festival. It’s always a good time, designing for events like these, but in this case, given the location, line-up, demos, different genres, etc., there were so many elements to chose from the designs and apparel came together quite quickly. The festival is a hella-good time, so if you’re in the area, I highly recommend checking it out!

Electric Forest is a 5-day, one-weekend, multi-genre event with a focus on electronic and jam band genres, held in Rothbury, Michigan, at the Double JJ Resort. In 2017 and 2018, the festival expanded to 2 weekends back to back, before switching back to one weekend for 2019. The original event was called Rothbury Festival, debuted in 2008, and focused on jam bands and rock bands. The event was not held in 2010. Electric Forest, which debuted in 2011, is co-produced by Madison House Presents and Insomniac Events. The 2015 event drew an estimated 45,000 attendees.

In 2017, Electric Forest was nominated for Festival of the Year at the Electronic Music Awards.

ROTHBURY

WE ALL REMEMBER OUR ROOTS

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Z2 ENTERTAINMENT

by jashtracey | Apr 3, 2023

Z2 ENTERTAINMENT

– LISTEN UP –

Here at GNT Branding, our creativity horde of brand-strategy ninja poets use data-driven Jedi mind control problem-solving techniques to identify and articulate digital value propositioning, while simultaneously disrupting collaborative idea-generation through a process of creative chaos which allows us to transform stories into robust audience experiences that bring our client’s vision into the appropriate ethnographic landscape.

APPAREL

Z2 = MUSIC VENUES X3

Z2 IS THE PARENT COMPANY FOR THREE OF COLORADO’S MOST ICONIC MUSIC VENUES.

THE FOX

THEATER

THE BOULDER

THEATER

THE FILLMORE

AUDITORIUM

THE FOX THEATER

1135 13TH ST. BOULDER, CO 80302

THE BOULDER THEATER

2032 14TH ST. BOULDER, CO 80302

THE FILLMORE

1510 CLARKSON STREET, DENVER, COLORADO

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LUCKY PIE

by jashtracey | Apr 3, 2023

Here at GNT Branding, our creativity horde of brand-strategy ninja poets use data-driven Jedi mind control problem-solving techniques to identify and articulate digital value propositioning, while simultaneously disrupting collaborative idea-generation through a process of creative chaos which allows us to transform stories into robust audience experiences that bring our client’s vision into the appropriate ethnographic landscape.

LUCKY PIE

– PIZZA AND BEER. WHAT THE ACTUAL HELL ELSE DO YOU NEED? –

APPAREL

Lucky Pie Louisville, established in 2012 in the heart of Old Town Louisville.

Lucky Pie Pizza & Tap House was founded in 2012 with a dedication to Colorado in mind. Our Chefs make dough fresh every day from organic Colorado flour. The dough is hand stretched, topped with locally sourced ingredients and cooked in a hand-built brick oven. We work with local farmers and ranchers to change our menu with the grow season. We also happen to be serious beer nerds. With over 60 taps between our three locations, we have an incredible selection of craft beer curated by people that know their shit. Pizza. Beer. Love.