CRAFT PACKAGING

by jashtracey | Apr 21, 2023

CRAFT

CONCENTRATES

Here at GNT Branding, our creativity horde of brand-strategy ninja poets use data-driven Jedi mind control problem-solving techniques to identify and articulate digital value propositioning, while simultaneously disrupting collaborative idea-generation through a process of creative chaos which allows us to transform stories into robust audience experiences that bring our client’s vision into the appropriate ethnographic landscape.

PACKED KUSH

– PERFECT STOCKING STUFFERS –

Besides the timeless perfection of a Gin and Tonic, things change. Trends, tastes, customer expectations, technology, vernacular, you, me, everything. Things change, so it’s important that we change with them. That means evolving on your offerings as a company, and that means changing the dialog you are constantly having with your end user. Packaging, in many respects, is a large part of this dialog. It’s part of the vocabulary a company uses when describing its products to its customers.

Here, Craft was no exception. The shifts in product trends and customer tastes – for this industry in particular – were always especially frequent within Craft’s customer base. For this reason, over the years we went through many different graphic layouts, templates, and box functionalities in the development of Craft’s product packaging. Some were for retail, others for wholesale, all adhered beautifully to their brand strategy and still looked great on the shelves while doing so. Below are just a few of the packaging designs I developed in collaboration with Craft Concentrates.

CRAFT WAS FOUNDED WITH THE GOAL OF PRODUCING THE HIGHEST QUALITY CONCENTRATES IN THE INDUSTRY.

Since launching in 2015, we have expanded to two Colorado facilities based in Denver and pueblo.We have over 130 employees and servicing more than 350 reputable dispensaries. Today, Craft is a household name that is synonymous with premium quality and best-in-class customer service. We are constantly challenging ourselves to improve our processes and products to give you the highest-quality concentrates, strains, and edibles on the market. We are passionate about what we do, and the handcrafted products we produce. We believe that what we do is an art form, and that is why we treat every product like it’s own masterpiece.

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SWEET COW ICE CREAM

by jashtracey | Apr 4, 2023

Here at GNT Branding, our creativity horde of brand-strategy ninja poets use data-driven Jedi mind control problem-solving techniques to identify and articulate digital value propositioning, while simultaneously disrupting collaborative idea-generation through a process of creative chaos which allows us to transform stories into robust audience experiences that bring our client’s vision into the appropriate ethnographic landscape.

SWEET COW

– GOOD PEOPLE MAKE GREAT ICE CREAM –

APPAREL

I’ve been working with the great folks at Sweet Cow Ice Cream for about 10 years now. Without question, they are some of the nicest and easy going people we have ever had the pleasure of working with! Instilled with a true passion for what they do and a great sense of their brand every project that was commissioned was always a lot of fun! Check out the couple designs I’ve created for them over the years below and if you’re in the area hit up the Boulder, Louisville or Denver Sweet Cow for some amazing ice cream!

You can check out their website HERE

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Z2 ENTERTAINMENT

by jashtracey | Apr 3, 2023

Z2 ENTERTAINMENT

– LISTEN UP –

Here at GNT Branding, our creativity horde of brand-strategy ninja poets use data-driven Jedi mind control problem-solving techniques to identify and articulate digital value propositioning, while simultaneously disrupting collaborative idea-generation through a process of creative chaos which allows us to transform stories into robust audience experiences that bring our client’s vision into the appropriate ethnographic landscape.

APPAREL

Z2 = MUSIC VENUES X3

Z2 IS THE PARENT COMPANY FOR THREE OF COLORADO’S MOST ICONIC MUSIC VENUES.

THE FOX

THEATER

THE BOULDER

THEATER

THE FILLMORE

AUDITORIUM

THE FOX THEATER

1135 13TH ST. BOULDER, CO 80302

THE BOULDER THEATER

2032 14TH ST. BOULDER, CO 80302

THE FILLMORE

1510 CLARKSON STREET, DENVER, COLORADO

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BOULDER FREERIDE

by jashtracey | Apr 2, 2023

BOULDER FREERIDE

APPAREL DESIGNS FOR COOL KIDS HITTIN THAT COLD DEEP POW

Here at GNT Branding, our creativity horde of brand-strategy ninja poets use data-driven Jedi mind control problem-solving techniques to identify and articulate digital value propositioning, while simultaneously disrupting collaborative idea-generation through a process of creative chaos which allows us to transform stories into robust audience experiences that bring our client’s vision into the appropriate ethnographic landscape.

DESCRIPTION

We have had the great pleasure of working with the kids at CU’s Boulder Freeride Club for a number of years now. We use the term ‘kids’ loosely however as they are in fact some of the most dedicated, organized and efficient clients we have worked with. It’s kinda crazy how much more driven and intelligent these guys are than we ever were at their age. While we spent the majority of our college experiences goofing off (to put it lightly) these young adults are in essence running a small business… And having a great time doing it! Below are a few things we’ve designed for Boulder Freeride this year.

WHO ARE THEY

First and foremost, we at Boulder Freeride love snow. Whether it’s dropping cliffs or learning to link turns, the reason that we’re here is to promote the sports of skiing and snowboarding to the University of Colorado. Since 1933, Boulder Freeride has been a student run, non-profit organization, and is currently the largest student group on campus, as well as the largest collegiate ski and snowboard club in the world. The club is run by a board of directors, consisting of 10-20 students who are enrolled at the university. Every fall, we recruit new board members to join us; if you’re in for one of the greatest experiences of your life, look for application opportunities in August and take part in the quest for snowcapped greatness! Our club has activities year-round. Aside from an epic camping trip every fall, we throw down at the beginning of the year at our annual welcome back bash, Welcome Freeriders. To pump our members up for the season, we host a number of upcoming skiing and snowboarding movie premieres. Each month, we hold general meetings, in-store shop nights through our sponsors, on-mountain BBQ’s, and a handful of unforgettable trips. With these trips, we bring hundreds of CU students to places around the world. We have a few regular condo weekends (Summit County) and trips (Breckenridge for Thanksgiving & the X-Games in January) but we have also been known to travel to such exotic locales as Jackson Hole, WY; Innsbruck, Austria; Chamonix, France; and Whistler, Canada.

APPAREL

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Colorado Home Realty

by jashtracey | Mar 31, 2023

COLORADO HOME REALTY

BRANDING GUIDE / COLLATERAL

/ Branding & Style Guide
/ Logo Update
/ Collateral Development

BUILD A BRAND RIGHT F*CKING NOW

Colorado Home Realty (CHR) was already killing it as an established powerhouse within the Colorado real estate space. Their brand and overall visual identity just needed some updating and polish in order to match their established presence and passion. They came to GNT with a simple request, “Can we update how we look online to more appropriately reflect the positive impact we’ve had on our community?”

Assignment

1. Create an expansive and all encompassing brand guide that would inform subsequent strategy.

2. Build out a marketing collateral library to help implement the new brand identity.

3. Redesign website to reflect newly established branding direction. (Still in progress at the time of this writing)

Objective

To create a brand and identity that more adequately represented and reflected the positive attitude and warm, supportive nature of the Colorado Home Realty community.

It also had to work towards engagement with an ever evolving audience and shifting platform trends.

Project Included

Design Ideation
Design Direction
Final Branding Guide
Design Presentations
Marketing Colllateral
Website Redesign (TBD)

Year

2022