Vanguard Builder Group

Vanguard Builder Group

VANGUARD NATIONAL BUILDER GROUP

BRANDING GUIDE / WEBSITE

/ Logo Development
/ Branding & Style Guide
/ Informational Comapny Website

VANGUARD NATIONAL BUILDER GROUP IS THE UNEQUIVOCAL LEADER IN SUSTAINABLE, CUSTOM AND PREFABRICATED HOMES IN THE UNITED STATES. THEY NEEDED A BRAND DEVELOPED THAT COULD ADEQUATELY REFLECT AN ALREADY ESTABLISHED DOMINATION OF THE MARKET.

Assignment

1. Design a logo and identity scheme that was strong, tough, respectable and outside the influence of trend shifts.
2. Design and build a website that did the same. 

Objective

Design a logo, identity and website that not only adequately reflected the supportive nature of the VANGUARD brand and name but also instilled a sense of experiential confidence and trust. 

Project Included

Logo Design
Brand Design
Website Development

Year

2022

BACK TO ALL BRANDING

Hutch Real Estate

Hutch Real Estate

HUTCH REAL ESTATE

BRANDING GUIDE

/ Branding & Style Guide

FAMILY ORIENTED, PLAYFUL, WHOLESOME, THE TEAM AT HUTCH REAL ESTATE WAS ALREADY LOVED BY THEIR COMMUNITY SO WE WANTED TO CREATE A BRAND THAT REFLECTED THE JOVIAL NATURE OF THE TEAM WHILE ALSO COMMUNICATING RELIABILITY.

Assignment

Design and develop a brand scheme and eventual buyer facing website.  

Objective

Design and develope a brand that reflected the Hutch team’s strong family values.  

Project Included

Logo Design
Brand Guide
Collateral

Year

2022

BACK TO ALL BRANDING

My Place Mortgage

My Place Mortgage

MY PLACE MORTGAGE

BRANDING GUIDE / COLLATERAL

/ Branding & Style Guide

ALREADY AN ESTABLISHED NAME WITHIN THEIR COMMUNITY, MY PLACE MORTGAGE WANTED TO DEVELOP A COHESIVE LOOK AND STYLE THAT WOULD DISTINGUISH THEM FROM COMPETITORS. WE WERE HAPPY TO ACCOMMODATE.

Assignment

Design a new brand guide that would help the folks at My Place Mortgage appear professional and welcoming to their potential clients. 

Objective

Overcome some negative opinions of the company that were pervasive online with a happy, positive and engaing facelift.  

Project Included

Brand Guide Design
Collateral Development

Year

2020

BACK TO ALL BRANDING

VIRIAN STUDIOS

VIRIAN STUDIOS

VIRIAN STUDIOS

BRANDING GUIDE / WEBSITE / LOGO DESIGN

/ Logo Design
/ Branding & Style Guide
/ Website Design & Development 

Virain Sudios is an independently-owned, interior design studio out of Boston, Massachusetts. Founded in 2021 by the increadebly talented and nationally renowed designer Maribeth Brostowski, Virian was a project we built from the ground up, hand-in-hand with Maribeth and her team. We wanted a logo, brand and website that showcased Maribeth’s exquisite taste as well as her extesive portfolio. 

Assignment

1. A new logo that was interesting and elemental. Something that bridged the comfort of classic decor with the freedom of modern design. 

2. A new brand identity that reflected the company vision and supported the kind of work Virian would be producing. 

3. A new website that showcased the extensive work Maribeth had already done around the Boston area. 

Objective

Create a sense of intrigue and beauty in the overall look and style of the brand that reflects the attention to detail Maribeth’s reputation alreday instills. 

Create a portfolio website, optimized and easy to use that is also easy to update as new projects will need to be added monthly. 

Project Included

Design Company Logo
Design Branding Guide 
Portfolio Website Design

Year

2021

BACK TO ALL BRANDING

Colorado Home Realty

Colorado Home Realty

COLORADO HOME REALTY

BRANDING GUIDE / COLLATERAL

/ Branding & Style Guide
/ Logo Update
/ Collateral Development

Colorado Home Realty (CHR) was already killing it as an established powerhouse within the Colorado real estate space. Their brand and overall visual identity just needed some updating and polish in order to match their established presence and passion. They came to GNT with a simple request, “Can we update how we look online to more appropriately reflect the positive impact we’ve had on our community?”

Assignment

1. Create an expansive and all encompassing brand guide that would inform subsequent strategy. 

2. Build out a marketing collateral library to help implement the new brand identity. 

3. Redesign website to reflect newly established branding direction. (Still in progress at the time of this writing)

Objective

To create a brand and identity that more adequately represented and reflected the positive attitude and warm, supportive nature of the Colorado Home Realty community. 

It also had to work towards engagement with an ever evolving audience and shifting platform trends. 

Project Included

Design Ideation
Design Direction
Final Branding Guide 
Design Presentations
Marketing Colllateral
Website Redesign (TBD)

Year

2022

BACK TO ALL BRANDING