Tristan and Associates

by jashtracey | May 7, 2023

Real Estate | California | Home Sales | Lead Generation

TRISTAN & ASSOCIATES

TRISTAN AHUMADA AND HIS TEAM WERE ALREADY SOME OF THE MOST SUCCESSFUL AND WELL RESPECTED REAL ESTATE AGENTS IN SOUTHERN CALIFORNIA. WE WERE TASKED WITH GIVING THEIR ONLINE PRESENCE A FRESH, NEW, CONFIDENT LOOK THAT REFLECTED THEIR VALUES AND GOALS.

SERVICES

UI/UX Design
Lead Funnel Design
Graphic Design
Art Direction
SEOptimization
HOME LISTING
KELLER WILLIAMS

Tristan Ahumada operates Lab Coat Agents as its CEO, consults Fortune 500 companies, runs a successful Real Estate team in California, expansion teams in the US (in different brokerages), owner in one brokerage, currently sits on different borads for tech companies, and is also an international speaker. His love for technology and systems pushes him to test and use the latest products for growth for all businesses around the world, including Real Estate Agents and Brokers. Tristan is from Southern California where he currently lives with his wife and 2 kids.

VISIT SITE HERE

GOALS

A WEBSITE TO MATCH THE TEAM SPIRIT

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Tristan and his team are basically local real estate celebrities.

Between all of them, there is about a century of real estate experience. They are known up and down the coast, but primarily kick ass in Southern California. I don’t know if you’re familiar with real estate in Southern California but it’s basically the Tour de France of real estate agency.

That being said the team had a website, but they needed it faster, they needed it, streamlined, and they wanted it to look as slick as possible to reflect the million dollar plus listings that they were used to handling on a day-to-day basis.

SOLUTIONS

CONSISTENCY IS KEY

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We spent about a month, focusing on the speed and intuitive nature of the new Tristan and Associates website. The aesthetic was clean, modern, minimal as well as welcoming and warm.

Again, the focus was on usability, speed and reliability, but as designers we also wanted to make sure that the site aesthetically reflected both the amazing quality of the team, and the natural beauty of the area they serve. We used fun, engaging and human level graphics and photography, as well as pastel colors to complement Tristan’s established brand identity.

The end result was a website that’s down to earth, easy-to-use, engaging, and instilled in the visitor a sense of community and a feeling that they were welcome there; reflecting the profession Tristan’s team has been known for since its inception.

BACK TO ALL PROJECTS

CERUS Fitness

by jashtracey | May 7, 2023

Fitness | Gym Life | Obstacle Races

CERUS FITNESS

CERUS FITNESS BEGAN AS A PASSION PROJECT AT A LOCAL BOXING GYM, BUT OVER THE LAST SEVERAL YEARS HAS EXPLODED IN TO ONE OF THE MOST POPULAR WORKOUT AND RACING EVENT BRANDS IN COLORADO. WHEN OWNER AND VISIONARY CHRIS JOHNSON CAME TO GNT WITH HIS IDEA, WE KNEW WE NEEDED TO CREATE A WEBSITE AND THAT COMPLIMENT HIS AMBITION AS WELL AS DO JUSTICE TO HIS DRIVE AND VISION.

SERVICES

Logo Development
Brand Design
UI/UX Design
Graphic Design
Icon Design
Art Direction
SEOptimization

The Cerus Fitness project was launched in 2017, based on the idea that for fitness to translate into lasting results, it must be part of an everyday lifestyle.

For a healthy and fit lifestyle to be sustainable, fitness needs to be more than workouts—it needs to bring together community and be accessible to all. It needs to provide a forum to test yourself and an opportunity to learn from your strengths and weaknesses athletically so you always have your next goal to strive for.

VISIT SITE HERE

GOALS

MULTIDISCIPLINARY EVENT & FITNESS COMMUNITY BRAND DEVELOPMENT

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It started, as all great enterprises do, with a vision.

Chris Johnson, founder and CEO of CERUS Fitness had this idea that if you were to create a company built on community and driven by the human need to overcome obstacles, you could really go places. In Chris’ case, this was both literally and figuratively true.

Chris wanted to create a series of obstacle courses and endurance races as the foundation for his company’s development but also as the perfect vehicle for brand exposure and promotion. It was not just a brilliant concept, but an ultimately winning strategy.

Chris spent years building hundreds of race obstacles by hand in his garage on the weekends, and then years more getting up at the crack of dawn everyday to drive out to the course and install his obsitcles for the upcoming race that weekend.

What started as a passion project, turned into dozens of races year round and thousands of community memebers just waiting for their chance to sign up for the next one! Oh yeah, and if that wasn’t enough, he leveraged all the attention garnered through the events and bought a warehouse sized gymnasiun to serve as HQ for the brand, company and community.

A BRAND NEW WORLD

The first thing Chris needed was a logo.

He came to us with the name CERUS – a wild bull from Greek mythology – already in mind, but needed a logo design that was not only memorable, and not just industry specific, but one that was capable of supporting all the event sub-brands that we would be developing next.

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THE CERUS LOGO

After a week or two of playing around with different styles and font configurations for the lockup we landed on a minimal, almost start-up style, bull’s head icon where the back and arms of an athlete are taking the place of the bull’s horns. The fonts chosen – sturdy, rigid, san serifs – matched the logomark perfectly in their minimalist aesthetic and hyper-brandable nature. The end result was perfect. No bullshit 😉

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CERUS RACE AND EVENT BRANDS

With the umbrella brand developed, we were able to expand the brand into a library of sub-brand assets for each obstacle race and endurance event. The idea was that upon completion of a race series, the medals won could be assembled together, joining into a massive multidisciplinary series crest. See below for details.

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FORCES COMBINED

What started out as a few handmade hurdles and climbing walls, turned into state wide race series with dozens of different events and on any given weekend, hundreds of smiling, sweating, participants, all wearing CERUS gear from head to toe.

ONE WEBSITE TO RULE THEM ALL

GYM INFO, CLASS SCHEDULE, LEAD CAPTURE, EVENTS HQ, AND TEAM MEMBER PAGE JUST FOR STARTERS

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The website was going to be a monster. It had to effectively support an already HUGE real world following, while also providing information about the gym itself, class schedules, event and race info, the ever growing CERUS team and pricing, all the while allowing for quick & easy contact, lead capture and aesthetically reflecting the strong and vibrant brand developed on the ground from the ongoing events and races. We had our work cut out for us, but Chris’ ambition and devotion to the community he’d already developed gave us plenty of motivation.

The website’s style needed to be bright and bold, with plenty of interactions and engaging modules. Each event series needed not only its own page, but its own branding scheme. That attention to detail, and brand compartmentalization, was critical, as people familiar with the “Race Series” brand, for example, may not be as familiar with the “BRIX Series” brand, and vice versa. Designing each event page and sub-page to reflect the experience a participant has in that particular event, connects their experience from the race to their experience on the site. From the dirt to the digital and back again.

THE RESULTS

A brand new website, successfully launched

After several months getting our bulls in a row, the website was up and running. And in a few more months the overwhelming traffic coming in to the site was proof enough that the project was a success. The efforts made on the ground now had an effective and convenient digital support system that would help the company continue to grow and develop.

Thanks again to Chris and his amazing team for all their help through the process.

Tristan and Associates

TRISTAN & ASSOCIATES

SERVICES

VISIT SITE HERE

GOALS

A WEBSITE TO MATCH THE TEAM SPIRIT

SOLUTIONS

CONSISTENCY IS KEY

BACK TO ALL PROJECTS

CERUS Fitness

CERUS FITNESS

SERVICES

VISIT SITE HERE

GOALS

MULTIDISCIPLINARY EVENT & FITNESS COMMUNITY BRAND DEVELOPMENT

A BRAND NEW WORLD

THE CERUS LOGO

CERUS RACE AND EVENT BRANDS

FORCES COMBINED

ONE WEBSITE TO RULE THEM ALL

GYM INFO, CLASS SCHEDULE, LEAD CAPTURE, EVENTS HQ, AND TEAM MEMBER PAGE JUST FOR STARTERS

THE RESULTS

A brand new website, successfully launched

BACK TO ALL PROJECTS

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