MTHDS ALBUM

by jashtracey | Apr 15, 2023

THE MTHDS

MUSIC THAT HEIGHTENS DIFFERENT SENSES

Here at GNT Branding, our creativity horde of brand-strategy ninja poets use data-driven Jedi mind control problem-solving techniques to identify and articulate digital value propositioning, while simultaneously disrupting collaborative idea-generation through a process of creative chaos which allows us to transform stories into robust audience experiences that bring our client’s vision into the appropriate ethnographic landscape.

MTHDS ALBUM DESIGN

We designed the 2012 MTHDS album entitled Pretty Deep. You can check it out HERE.
Music That Heightens Different Senses combine the fury of punk, the street-wise soul of hip-hop and funk with an over-the-top bombastic roots party groove.

Rock influenced by Hip-Hop, Reggae, and Punk. Like the Partridge family if the Mom was Lauryn Hill and the kids were Jimi Hendrix, Common, Peter Tosh, Sid Vicious and Q-tip.

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TOUBAB KREWE ALBUM

by jashtracey | Apr 15, 2023

TOUBAB
KREWE

TK2 ALBUM, CD, DESIGN, VIBES

Here at GNT Branding, our creativity horde of brand-strategy ninja poets use data-driven Jedi mind control problem-solving techniques to identify and articulate digital value propositioning, while simultaneously disrupting collaborative idea-generation through a process of creative chaos which allows us to transform stories into robust audience experiences that bring our client’s vision into the appropriate ethnographic landscape.

TOUBAB KREWE

I designed the 2010 TOUBAB KREWE album entitled TK2. Available on Amazon and streaming on Spotify.

Blending American and West African influences into a sound all its own, Toubab Krewe has set “a new standard for fusions of rock ‘n’ roll and West African music” (Afropop Worldwide).

Since forming in 2005, the magnetic instrumental quintet has won a diverse and devoted following at performances everywhere from Bonnaroo to the legendary Festival of the Desert in Essakane, Mali, the most remote festival in the world. The band developed their unique sound over the course of numerous extended trips to Mali, Guinea, and Ivory Coast, where they immersed themselves in the local culture and studied and performed with luminaries.

But the group has its roots in Asheville, NC, where many of its members were childhood friends and long-term musical collaborators. It was at home in the Appalachians, where the band recorded their sophomore album, Live at the Orange Peel. Produced by Grammy winning producer Steven Heller (who also produced the band’s debut), the new album captures their outstanding 2008 New Year’s run.

All of the songs are previously unreleased and continue to mix American rock with the West African musical traditions the band fell in love with on their travels. Along the way, they explore the worlds of surf and zydeco, fusing it all together into what the Village Voice describes as “a futuristic, psychedelic, neo-griot frenzy” and Honest Tune hails as “one of the most innovative voices in music today.”

The new release features collaborations with legendary spoken word artist Umar Bin Hassan of The Last Poets and fiddler Rayna Gellert of Uncle Earl.

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Electric Forest

by jashtracey | Apr 4, 2023

ELECTRIC FOREST

– IF A TREE FALLS HERE, WHAT IS THE UNIVERSE TRYING TO TELL YOU? –

Here at GNT Branding, our creativity horde of brand-strategy ninja poets use data-driven Jedi mind control problem-solving techniques to identify and articulate digital value propositioning, while simultaneously disrupting collaborative idea-generation through a process of creative chaos which allows us to transform stories into robust audience experiences that bring our client’s vision into the appropriate ethnographic landscape.

APPAREL

OWLS & EDM

– JUNIPER TREES & DOPE JAMMIES –

DEAR DIARY…

I started working with these guys years ago when this event was still called the Rothbury Music Festival. It’s always a good time, designing for events like these, but in this case, given the location, line-up, demos, different genres, etc., there were so many elements to chose from the designs and apparel came together quite quickly. The festival is a hella-good time, so if you’re in the area, I highly recommend checking it out!

Electric Forest is a 5-day, one-weekend, multi-genre event with a focus on electronic and jam band genres, held in Rothbury, Michigan, at the Double JJ Resort. In 2017 and 2018, the festival expanded to 2 weekends back to back, before switching back to one weekend for 2019. The original event was called Rothbury Festival, debuted in 2008, and focused on jam bands and rock bands. The event was not held in 2010. Electric Forest, which debuted in 2011, is co-produced by Madison House Presents and Insomniac Events. The 2015 event drew an estimated 45,000 attendees.

In 2017, Electric Forest was nominated for Festival of the Year at the Electronic Music Awards.

ROTHBURY

WE ALL REMEMBER OUR ROOTS

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Z2 ENTERTAINMENT

by jashtracey | Apr 3, 2023

Z2 ENTERTAINMENT

– LISTEN UP –

Here at GNT Branding, our creativity horde of brand-strategy ninja poets use data-driven Jedi mind control problem-solving techniques to identify and articulate digital value propositioning, while simultaneously disrupting collaborative idea-generation through a process of creative chaos which allows us to transform stories into robust audience experiences that bring our client’s vision into the appropriate ethnographic landscape.

APPAREL

Z2 = MUSIC VENUES X3

Z2 IS THE PARENT COMPANY FOR THREE OF COLORADO’S MOST ICONIC MUSIC VENUES.

THE FOX

THEATER

THE BOULDER

THEATER

THE FILLMORE

AUDITORIUM

THE FOX THEATER

1135 13TH ST. BOULDER, CO 80302

THE BOULDER THEATER

2032 14TH ST. BOULDER, CO 80302

THE FILLMORE

1510 CLARKSON STREET, DENVER, COLORADO

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The String Cheese Incident

by jashtracey | Apr 2, 2023

SCI MERCH

– DRINK IT UP –

Here at GNT Branding, our creativity horde of brand-strategy ninja poets use data-driven Jedi mind control problem-solving techniques to identify and articulate digital value propositioning, while simultaneously disrupting collaborative idea-generation through a process of creative chaos which allows us to transform stories into robust audience experiences that bring our client’s vision into the appropriate ethnographic landscape.

APPAREL

The String Cheese Incident (SCI)

is a band from Crested Butte and Telluride, Colorado formed in 1993. The band is composed of Michael Kang (acoustic/electric mandolin, electric guitar, and violin), Michael Travis (drums and percussion), Bill Nershi (acoustic guitar, lap steel guitar, and electric slide guitar), Kyle Hollingsworth (piano, organ, Rhodes, and accordion), and Keith Moseley (bass guitar), and, in 2006, Jason Hann (auxiliary percussion). Their music has elements of bluegrass sounds, as well as rock, electronica, calypso, country, funk, jazz, Latin, progressive rock, reggae, and occasional psychedelia. All members write original compositions and share vocal duties. Nershi has written the bulk of the group’s original songs.

Another in a long line of clients within the music industry that I’ve had the good fortune of working with, The String Cheese Incident has been a consistent source inspiration over the last several years. Much like STS9 and EOTO, SCI’s style (and yes I am aware of this genre’s apparent love of acronyms) has afforded me the ability to design without limit and delve into an eclectic array of subject matter. These guys are awesome and if you have the chance you should definitely check them out. Here is a link to their upcoming shows! Go check them out, and while at the show, why not buy some merch?