STUDIO ART

TRADITION NEVER DIES

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BOULDER BUSTS CANCER

BREAST CANCER CHARITY AUCTION SUBMISSIONS

Here at GNT Branding, our creativity horde of brand-strategy ninja poets use data-driven Jedi mind control problem-solving techniques to identify and articulate digital value propositioning, while simultaneously disrupting collaborative idea-generation through a process of creative chaos which allows us to transform stories into robust audience experiences that bring our client’s vision into the appropriate ethnographic landscape.

The Boulder Community Hospital Ambassadors “Boulder Busts Cancer” Fundraising Event is hosted by the Gebhardt Automotive family and staff in Boulder, Colorado.

Attendees have the opportunity to bid during a live auction on amazing art donated by local artisans, feast on delicious food donated by Boulder restaurants, participate in a rousing paddle raiser, and mingle with event sponsors, artists, merchants, family and friends.

Local artists exercise their artistic talents for a unique creation inspired by breast cancer that recognizes the myriad of emotions surrounding breast cancer . . . the despair of diagnosis, the anger of “Why me?”, the fear of pain, the comfort of caregivers, the sense of hope, courage and resilience, the journey of recovery, and the joy of being cancer free. Here are 3 of my submissions to the Boulder Bust Cancer event over the years. Let me know what you think!

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MONIKR

by jashtracey | Apr 15, 2023

MONIKR

1 YEAR OF PHOTOMANIPULATIONS

Here at GNT Branding, our creativity horde of brand-strategy ninja poets use data-driven Jedi mind control problem-solving techniques to identify and articulate digital value propositioning, while simultaneously disrupting collaborative idea-generation through a process of creative chaos which allows us to transform stories into robust audience experiences that bring our client’s vision into the appropriate ethnographic landscape.

ONE PHOTO-MANIPULATION

THE MONIKR PROJECT

EVERYDAY FOR A YEAR

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In 2012 GNT Branding owner and creative director, Jash Tracey began a year long project promoting his personal brand at the time, MONIKR. He created a daily photo-manipulation piece which was then branded and posted. While promoting himself as a designer this also gave him a unique perspective into what kind of imagery and concepts people respond to and why.

It not only made him a better overall graphic designer but also put a smile on the face of the occasional social networker who found a daily MONIKR on their wall. The best part was all the positive feedback he received from friends, family as well as total strangers.

THE MONIKR PROJECT WAS LATER FEATURED IN ROOSTER MAGAZINE.

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ROOSTER

MAGAZINE

ARTPORN

INSIDE THE ADVENTUROUS AND WILD MIND OF JASH TRACEY

Exposé in The Rooster Magazine

Surprised? Holy shit yeah, of course I was. But to be honest I was more humbled than anything else. They gave me a 2 page spread in the printed September issue and then a very well worded and surprisingly accurate intro for the larger online section.

See the spread HERE

I was asked to write a response to one question so the imaginative writers at the magazine could figure out what the hell to say about me and the MONIKR series. Here’s what I submitted.

How would I describe my art…

A lot of artists have a style of their own. They find a medium, an aesthetic, a color scheme, a whatever they are good at, that they enjoy and then proceed to get better at it throughout their careers. I don’t think I’ve ever done that. When I was a kid it was comic books, anime, that sorta thing. Always color pencil. In high school I leaned more towards realism, still life. My art teacher Mr. Davis told me ‘look.. color pencil is great ‘n all but you may wanna check out digital. So I did.

College was a slightly chaotic mash-up of studio and digital art, nudes and flash animations. A buffalo sized buffet of artistic this and that. Still no solid style of my own to speak of. When I graduated I began work at Rage where the daily tasks varied from logos, to apparel design, to corporate ID to whatever the client needed. Different minute to minute.

Degas once said art is not what you see, but what you make others see. When asked how would I describe my art, why I do what I do, I have to say that I do it (it is made) for the reaction. That initial and honest response I get from whomever sees it. Good or bad, it’s a conversation I get to have with people. The design is the question and their reaction the answer. I love that.

I don’t have a set style. My work is constantly changing and so the conversations are constantly changing. It’s never boring. That’s how would I describe my art.

It all turned really out great. But what do I know. Here’s the artwork… Let me know what you think.

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MTHDS ALBUM

by jashtracey | Apr 15, 2023

THE MTHDS

MUSIC THAT HEIGHTENS DIFFERENT SENSES

Here at GNT Branding, our creativity horde of brand-strategy ninja poets use data-driven Jedi mind control problem-solving techniques to identify and articulate digital value propositioning, while simultaneously disrupting collaborative idea-generation through a process of creative chaos which allows us to transform stories into robust audience experiences that bring our client’s vision into the appropriate ethnographic landscape.

MTHDS ALBUM DESIGN

We designed the 2012 MTHDS album entitled Pretty Deep. You can check it out HERE.
Music That Heightens Different Senses combine the fury of punk, the street-wise soul of hip-hop and funk with an over-the-top bombastic roots party groove.

Rock influenced by Hip-Hop, Reggae, and Punk. Like the Partridge family if the Mom was Lauryn Hill and the kids were Jimi Hendrix, Common, Peter Tosh, Sid Vicious and Q-tip.

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TOUBAB KREWE ALBUM

by jashtracey | Apr 15, 2023

TOUBAB
KREWE

TK2 ALBUM, CD, DESIGN, VIBES

Here at GNT Branding, our creativity horde of brand-strategy ninja poets use data-driven Jedi mind control problem-solving techniques to identify and articulate digital value propositioning, while simultaneously disrupting collaborative idea-generation through a process of creative chaos which allows us to transform stories into robust audience experiences that bring our client’s vision into the appropriate ethnographic landscape.

TOUBAB KREWE

I designed the 2010 TOUBAB KREWE album entitled TK2. Available on Amazon and streaming on Spotify.

Blending American and West African influences into a sound all its own, Toubab Krewe has set “a new standard for fusions of rock ‘n’ roll and West African music” (Afropop Worldwide).

Since forming in 2005, the magnetic instrumental quintet has won a diverse and devoted following at performances everywhere from Bonnaroo to the legendary Festival of the Desert in Essakane, Mali, the most remote festival in the world. The band developed their unique sound over the course of numerous extended trips to Mali, Guinea, and Ivory Coast, where they immersed themselves in the local culture and studied and performed with luminaries.

But the group has its roots in Asheville, NC, where many of its members were childhood friends and long-term musical collaborators. It was at home in the Appalachians, where the band recorded their sophomore album, Live at the Orange Peel. Produced by Grammy winning producer Steven Heller (who also produced the band’s debut), the new album captures their outstanding 2008 New Year’s run.

All of the songs are previously unreleased and continue to mix American rock with the West African musical traditions the band fell in love with on their travels. Along the way, they explore the worlds of surf and zydeco, fusing it all together into what the Village Voice describes as “a futuristic, psychedelic, neo-griot frenzy” and Honest Tune hails as “one of the most innovative voices in music today.”

The new release features collaborations with legendary spoken word artist Umar Bin Hassan of The Last Poets and fiddler Rayna Gellert of Uncle Earl.