METTLE FOR MEN

by jashtracey | Apr 21, 2023

METTLE 4 MEN

HE’LL LOOK GOOD AS HELL

Here at GNT Branding, our creativity horde of brand-strategy ninja poets use data-driven Jedi mind control problem-solving techniques to identify and articulate digital value propositioning, while simultaneously disrupting collaborative idea-generation through a process of creative chaos which allows us to transform stories into robust audience experiences that bring our client’s vision into the appropriate ethnographic landscape.

PRODUCT LINE LOGOS

WE DESIGNED AN INITIAL SET OF INDIVIDUALIZED LOGO “BUTTONS” TO DISTINGUISH EACH PRODUCT AND FOR USE IN FUTURE MARKETING COLLATERAL.

THE PRODUCTS

SO F’ING SEXY I LITERALLY CAN’T EVEN

BODY PRODUCTS

You work hard. You play hard. Then it’s time to take care of your hair, face, and body so you can get your game on again. Mettle For Men offers a simple line of aloe-based products made to clean, nourish and re-energize using natural ingredients so they are gentle on you…and the environment.

Your regimen is simple, so we help you keep it that way.

SURGE in the shower, BOOST on occasion, and SHRED, CARVEor FIT depending on your shave.

STYLING PRODUCTS

Low maintenance plays a big part in your day, so whether you style it straight, textured, sleek or not at all, Mettle For Men serves up an easy-to-use option for you. FLEX, BUFF, DIG, and GRIP enriched with herb and mineral extracts, are gentle on your hair and effective on your style.

METTLE 4 MEN WEBSITE

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CRAFT PACKAGING

by jashtracey | Apr 21, 2023

CRAFT

CONCENTRATES

Here at GNT Branding, our creativity horde of brand-strategy ninja poets use data-driven Jedi mind control problem-solving techniques to identify and articulate digital value propositioning, while simultaneously disrupting collaborative idea-generation through a process of creative chaos which allows us to transform stories into robust audience experiences that bring our client’s vision into the appropriate ethnographic landscape.

PACKED KUSH

– PERFECT STOCKING STUFFERS –

Besides the timeless perfection of a Gin and Tonic, things change. Trends, tastes, customer expectations, technology, vernacular, you, me, everything. Things change, so it’s important that we change with them. That means evolving on your offerings as a company, and that means changing the dialog you are constantly having with your end user. Packaging, in many respects, is a large part of this dialog. It’s part of the vocabulary a company uses when describing its products to its customers.

Here, Craft was no exception. The shifts in product trends and customer tastes – for this industry in particular – were always especially frequent within Craft’s customer base. For this reason, over the years we went through many different graphic layouts, templates, and box functionalities in the development of Craft’s product packaging. Some were for retail, others for wholesale, all adhered beautifully to their brand strategy and still looked great on the shelves while doing so. Below are just a few of the packaging designs I developed in collaboration with Craft Concentrates.

CRAFT WAS FOUNDED WITH THE GOAL OF PRODUCING THE HIGHEST QUALITY CONCENTRATES IN THE INDUSTRY.

Since launching in 2015, we have expanded to two Colorado facilities based in Denver and pueblo.We have over 130 employees and servicing more than 350 reputable dispensaries. Today, Craft is a household name that is synonymous with premium quality and best-in-class customer service. We are constantly challenging ourselves to improve our processes and products to give you the highest-quality concentrates, strains, and edibles on the market. We are passionate about what we do, and the handcrafted products we produce. We believe that what we do is an art form, and that is why we treat every product like it’s own masterpiece.

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REVVOLUTION

by jashtracey | Apr 20, 2023

REVVOLUTION

A MODIFIED LIFESTYLE

Here at GNT Branding, our creativity horde of brand-strategy ninja poets use data-driven Jedi mind control problem-solving techniques to identify and articulate digital value propositioning, while simultaneously disrupting collaborative idea-generation through a process of creative chaos which allows us to transform stories into robust audience experiences that bring our client’s vision into the appropriate ethnographic landscape.

MOD LIFE

– APPAREL AND PROMO COLLATERAL –

APPAREL

What is Revvolution.com ?

Launched as a comprehensive destination targeting a global do-it-yourself audience, REVVOLUTION.COM caters directly to the automotive enthusiast, the professional, and those genuinely interested in the subject. Revv’s all-inclusive approach encourages a community that covers every make, model and genre. They offer user-generated content that can be modified by fellow enthusiasts, along with by-lined authoritative submissions from industry experts and influencers. This allows users to create an unlimited information database, fueling Revvolution.com ’s position as the internet’s most far-reaching automotive search engine.

I’ve worked with Ryan Randels, founder and editor for the and revvolution.com for a few years on logo and t-shirts design. Great guy and a pleasure to collaborate with. He and his team at Revvolution.com are a group of automobile enthusiasts living what they have deemed the Modified Lifestyle. At their core is a collective passion for all things automotive, but it is the way they individually exhibit their passions every day that sets them apart while simultaneously brings them together. If you live The Modified Lifestyle, they say, then you’re part of #TeamRevv.

PRINTS

– NEVER DRINK AND DRIVE KIDS –

APPAREL

– NEVER DRINK AND DRIVE KIDS –

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The Rio Grande

by jashtracey | Apr 20, 2023

RIO GRANDE

MEXICAN RESTAURANT. BOULDER, COLORADO

Here at GNT Branding, our creativity horde of brand-strategy ninja poets use data-driven Jedi mind control problem-solving techniques to identify and articulate digital value propositioning, while simultaneously disrupting collaborative idea-generation through a process of creative chaos which allows us to transform stories into robust audience experiences that bring our client’s vision into the appropriate ethnographic landscape.

3 MARG LIMIT

– BUT IT COULDN’T HURT TO ASK FOR THAT FOURTH –

Some caliente hot sauce label designs for the saucy caballeros at my old bartending gig.

Love these guys, you will too. They might reconsider their famous three margarita limit if you mention my name… Actually, that’ll probably only get you one. Salud!

FROM THE RIO: “We care about black beans. Seriously, we really do. That’s how the Rio all started. Back around 1986, before handlebar mustaches, sleeve tattoos, and VanLife hashtags were a thing, three hippie brothers from Texas packed up their van (#VanLife), and hopped around Mexico for a while. It was the combination of the good people cooking delicious black beans down there, and the good people with a craving for something different up here, that sparked everything the Rio stands for today.

Black beans not being a crop in Colorado, the brothers brought seeds to a farm in Longmont, and together everything grew from there. Shortly after, the Rio served the first fajita in the Rocky Mountain State. That was a cool day. So yeah, black beans are pretty special to us. Maybe a little too special, and we wouldn’t have it any other way. Fajitas, we consider them like you would a first-born child. No pressure, right? Our endless pursuit of the perfect plate of nachos is something we’ll always lose sleep over.

Let us know what you think of our new take on them. And, if a day ever comes where we don’t make fresh salsa and fresh tortillas at the start of every shift, that’s the day we close our doors. Locally-sourced is what we were founded on long before everyone was at the farmer’s market. Because there are no shortcuts (we even fired a guy who said he could make the beans quicker). That long, simple, delicious, journey through Mexico lives on in every dish we have and will ever make. At the same time, our eyes are peeled for the next inspiration to strike on another wild adventure. So, pull up a chair. Lower your guard. Enjoy some damn good TexMex with some damn good people. The only thing you can’t put a fork in is us because we’ll never be done.”