LUCKY PIE

LUCKY PIE

Here at GNT Branding, our creativity horde of brand-strategy ninja poets use data-driven Jedi mind control problem-solving techniques to identify and articulate digital value propositioning, while simultaneously disrupting collaborative idea-generation through a process of creative chaos which allows us to transform stories into robust audience experiences that bring our client’s vision into the appropriate ethnographic landscape.

LUCKY PIE

– PIZZA AND BEER. WHAT THE ACTUAL HELL ELSE DO YOU NEED? –

Lucky Pie Louisville, established in 2012 in the heart of Old Town Louisville.

Lucky Pie Pizza & Tap House was founded in 2012 with a dedication to Colorado in mind. Our Chefs make dough fresh every day from organic Colorado flour. The dough is hand stretched, topped with locally sourced ingredients and cooked in a hand-built brick oven. We work with local farmers and ranchers to change our menu with the grow season. We also happen to be serious beer nerds. With over 60 taps between our three locations, we have an incredible selection of craft beer curated by people that know their shit. Pizza. Beer. Love.

BACK TO APPAREL PAGE

NEED SOME APPAREL DESIGNED?

WE GOT YOU.

Vanguard Builder Group

Vanguard Builder Group

VANGUARD NATIONAL BUILDER GROUP

BRANDING GUIDE / WEBSITE

/ Logo Development
/ Branding & Style Guide
/ Informational Comapny Website

VANGUARD NATIONAL BUILDER GROUP IS THE UNEQUIVOCAL LEADER IN SUSTAINABLE, CUSTOM AND PREFABRICATED HOMES IN THE UNITED STATES. THEY NEEDED A BRAND DEVELOPED THAT COULD ADEQUATELY REFLECT AN ALREADY ESTABLISHED DOMINATION OF THE MARKET.

Assignment

1. Design a logo and identity scheme that was strong, tough, respectable and outside the influence of trend shifts.
2. Design and build a website that did the same. 

Objective

Design a logo, identity and website that not only adequately reflected the supportive nature of the VANGUARD brand and name but also instilled a sense of experiential confidence and trust. 

Project Included

Logo Design
Brand Design
Website Development

Year

2022

BACK TO ALL BRANDING

West End Tavern

West End Tavern

W.E.T.

YOU CAN’T SPELL WEST END TAVERN WITHOUT G.I.N. DON’T THINK, JUST GO WITH IT

Here at GNT Branding, our creativity horde of brand-strategy ninja poets use data-driven Jedi mind control problem-solving techniques to identify and articulate digital value propositioning, while simultaneously disrupting collaborative idea-generation through a process of creative chaos which allows us to transform stories into robust audience experiences that bring our client’s vision into the appropriate ethnographic landscape.

WST END TVRN

– JUST WALK TOWARDS THE FLATIRONS –

AUTHENTICALLY COLORADO

Though no one knows the exact date this building was erected, town records date it back as far as 1906, when it housed Boulder’s Police Station. The Station’s next-door neighbor at the time was, fittingly, a house of ‘ill repute’ (four red velvet clad rooms were discovered in the basement next door, under what is now Jax Fish House, during construction in 1987).

In the 1950’s, the building was home to the Spaghetti Factory, a family owned Italian eatery. Next, The Red Cross took residence, until the City Council observed that the building was in the floodplain. The Council felt that it would be bad form to send rescue boats to the Red Cross during a flood. The Red Cross quickly made a move to higher and drier ground. In 1987, Steve “Beaver” Goren and Marc “Minnie” Minion opened the original West End Tavern. In doing so, they not only named, but gave birth to Boulder’s thriving ‘West End’ retail district. The partners purchased the big, old, beautiful bar from Miss Kittie’s Saloon in Bayaud, Nebraska, stopping point on the original Oregon Trail. Miss Kittie herself sold them the bar and told them, based on expert calculations & the design, its likely birthplace was Omaha, Nebraska, in the late 1800’s.

Our furniture is a by-product of the 2002 Hayman fire, which destroyed over 70,000 acres of local old growth pine forest. Some of the biggest trees killed in that fire were salvaged to create the tables you see in our dining room today. There’s a lot of history in this old place, and plenty more in the making.

CHECK THEM OUT HERE

BACK TO APPAREL PAGE

NEED SOME APPAREL DESIGNED?

WE GOT YOU.

Hutch Real Estate

Hutch Real Estate

HUTCH REAL ESTATE

BRANDING GUIDE

/ Branding & Style Guide

FAMILY ORIENTED, PLAYFUL, WHOLESOME, THE TEAM AT HUTCH REAL ESTATE WAS ALREADY LOVED BY THEIR COMMUNITY SO WE WANTED TO CREATE A BRAND THAT REFLECTED THE JOVIAL NATURE OF THE TEAM WHILE ALSO COMMUNICATING RELIABILITY.

Assignment

Design and develop a brand scheme and eventual buyer facing website.  

Objective

Design and develope a brand that reflected the Hutch team’s strong family values.  

Project Included

Logo Design
Brand Guide
Collateral

Year

2022

BACK TO ALL BRANDING

My Place Mortgage

My Place Mortgage

MY PLACE MORTGAGE

BRANDING GUIDE / COLLATERAL

/ Branding & Style Guide

ALREADY AN ESTABLISHED NAME WITHIN THEIR COMMUNITY, MY PLACE MORTGAGE WANTED TO DEVELOP A COHESIVE LOOK AND STYLE THAT WOULD DISTINGUISH THEM FROM COMPETITORS. WE WERE HAPPY TO ACCOMMODATE.

Assignment

Design a new brand guide that would help the folks at My Place Mortgage appear professional and welcoming to their potential clients. 

Objective

Overcome some negative opinions of the company that were pervasive online with a happy, positive and engaing facelift.  

Project Included

Brand Guide Design
Collateral Development

Year

2020

BACK TO ALL BRANDING