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REVVOLUTION

REVVOLUTION

by | Apr 20, 2023

REVVOLUTION

A MODIFIED LIFESTYLE

Here at GNT Branding, our creativity horde of brand-strategy ninja poets use data-driven Jedi mind control problem-solving techniques to identify and articulate digital value propositioning, while simultaneously disrupting collaborative idea-generation through a process of creative chaos which allows us to transform stories into robust audience experiences that bring our client’s vision into the appropriate ethnographic landscape.

MOD LIFE

– APPAREL AND PROMO COLLATERAL –

APPAREL

APPAREL

APPAREL

APPAREL

What is Revvolution.com ?

Launched as a comprehensive destination targeting a global do-it-yourself audience, REVVOLUTION.COM caters directly to the automotive enthusiast, the professional, and those genuinely interested in the subject. Revv’s all-inclusive approach encourages a community that covers every make, model and genre. They offer user-generated content that can be modified by fellow enthusiasts, along with by-lined authoritative submissions from industry experts and influencers. This allows users to create an unlimited information database, fueling Revvolution.com ’s position as the internet’s most far-reaching automotive search engine.

I’ve worked with Ryan Randels, founder and editor for the and revvolution.com for a few years on logo and t-shirts design. Great guy and a pleasure to collaborate with. He and his team at Revvolution.com are a group of automobile enthusiasts living what they have deemed the Modified Lifestyle. At their core is a collective passion for all things automotive, but it is the way they individually exhibit their passions every day that sets them apart while simultaneously brings them together. If you live The Modified Lifestyle, they say, then you’re part of #TeamRevv.

PRINTS

– NEVER DRINK AND DRIVE KIDS –

APPAREL

– NEVER DRINK AND DRIVE KIDS –

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The Rio Grande

The Rio Grande

by | Apr 20, 2023

RIO GRANDE

MEXICAN RESTAURANT. BOULDER, COLORADO

Here at GNT Branding, our creativity horde of brand-strategy ninja poets use data-driven Jedi mind control problem-solving techniques to identify and articulate digital value propositioning, while simultaneously disrupting collaborative idea-generation through a process of creative chaos which allows us to transform stories into robust audience experiences that bring our client’s vision into the appropriate ethnographic landscape.

3 MARG LIMIT

– BUT IT COULDN’T HURT TO ASK FOR THAT FOURTH –

Some caliente hot sauce label designs for the saucy caballeros at my old bartending gig.

Love these guys, you will too. They might reconsider their famous three margarita limit if you mention my name… Actually, that’ll probably only get you one. Salud!

FROM THE RIO: “We care about black beans. Seriously, we really do. That’s how the Rio all started. Back around 1986, before handlebar mustaches, sleeve tattoos, and VanLife hashtags were a thing, three hippie brothers from Texas packed up their van (#VanLife), and hopped around Mexico for a while. It was the combination of the good people cooking delicious black beans down there, and the good people with a craving for something different up here, that sparked everything the Rio stands for today.

Black beans not being a crop in Colorado, the brothers brought seeds to a farm in Longmont, and together everything grew from there. Shortly after, the Rio served the first fajita in the Rocky Mountain State. That was a cool day. So yeah, black beans are pretty special to us. Maybe a little too special, and we wouldn’t have it any other way. Fajitas, we consider them like you would a first-born child. No pressure, right? Our endless pursuit of the perfect plate of nachos is something we’ll always lose sleep over.

Let us know what you think of our new take on them. And, if a day ever comes where we don’t make fresh salsa and fresh tortillas at the start of every shift, that’s the day we close our doors. Locally-sourced is what we were founded on long before everyone was at the farmer’s market. Because there are no shortcuts (we even fired a guy who said he could make the beans quicker). That long, simple, delicious, journey through Mexico lives on in every dish we have and will ever make. At the same time, our eyes are peeled for the next inspiration to strike on another wild adventure. So, pull up a chair. Lower your guard. Enjoy some damn good TexMex with some damn good people. The only thing you can’t put a fork in is us because we’ll never be done.”

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STUDIO ART

STUDIO ART

by | Apr 18, 2023

STUDIO ART

TRADITION NEVER DIES

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Boulder Busts Cancer

Boulder Busts Cancer

by | Apr 18, 2023

BOULDER BUSTS CANCER

BREAST CANCER CHARITY AUCTION SUBMISSIONS

Here at GNT Branding, our creativity horde of brand-strategy ninja poets use data-driven Jedi mind control problem-solving techniques to identify and articulate digital value propositioning, while simultaneously disrupting collaborative idea-generation through a process of creative chaos which allows us to transform stories into robust audience experiences that bring our client’s vision into the appropriate ethnographic landscape.

The Boulder Community Hospital Ambassadors “Boulder Busts Cancer” Fundraising Event is hosted by the Gebhardt Automotive family and staff in Boulder, Colorado.

Attendees have the opportunity to bid during a live auction on amazing art donated by local artisans, feast on delicious food donated by Boulder restaurants, participate in a rousing paddle raiser, and mingle with event sponsors, artists, merchants, family and friends.

Local artists exercise their artistic talents for a unique creation inspired by breast cancer that recognizes the myriad of emotions surrounding breast cancer . . . the despair of diagnosis, the anger of “Why me?”, the fear of pain, the comfort of caregivers, the sense of hope, courage and resilience, the journey of recovery, and the joy of being cancer free. Here are 3 of my submissions to the Boulder Bust Cancer event over the years. Let me know what you think!

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MONIKR

MONIKR

by | Apr 15, 2023

MONIKR

1 YEAR OF PHOTOMANIPULATIONS

Here at GNT Branding, our creativity horde of brand-strategy ninja poets use data-driven Jedi mind control problem-solving techniques to identify and articulate digital value propositioning, while simultaneously disrupting collaborative idea-generation through a process of creative chaos which allows us to transform stories into robust audience experiences that bring our client’s vision into the appropriate ethnographic landscape.

ONE PHOTO-MANIPULATION

THE MONIKR PROJECT

EVERYDAY FOR A YEAR

–

In 2012 GNT Branding owner and creative director, Jash Tracey began a year long project promoting his personal brand at the time, MONIKR. He created a daily photo-manipulation piece which was then branded and posted. While promoting himself as a designer this also gave him a unique perspective into what kind of imagery and concepts people respond to and why.

It not only made him a better overall graphic designer but also put a smile on the face of the occasional social networker who found a daily MONIKR on their wall. The best part was all the positive feedback he received from friends, family as well as total strangers.

THE MONIKR PROJECT WAS LATER FEATURED IN ROOSTER MAGAZINE.

DROP DOWN TO ROOSTER SECTION
VISIT ROOSTER MAGAZINE WEBSITE

ROOSTER

MAGAZINE

ARTPORN

INSIDE THE ADVENTUROUS AND WILD MIND OF JASH TRACEY

ExposĂŠ in The Rooster Magazine

Surprised? Holy shit yeah, of course I was. But to be honest I was more humbled than anything else. They gave me a 2 page spread in the printed September issue and then a very well worded and surprisingly accurate intro for the larger online section.

See the spread HERE

I was asked to write a response to one question so the imaginative writers at the magazine could figure out what the hell to say about me and the MONIKR series. Here’s what I submitted.

How would I describe my art…

A lot of artists have a style of their own. They find a medium, an aesthetic, a color scheme, a whatever they are good at, that they enjoy and then proceed to get better at it throughout their careers. I don’t think I’ve ever done that. When I was a kid it was comic books, anime, that sorta thing. Always color pencil. In high school I leaned more towards realism, still life. My art teacher Mr. Davis told me ‘look.. color pencil is great ‘n all but you may wanna check out digital. So I did.

College was a slightly chaotic mash-up of studio and digital art, nudes and flash animations. A buffalo sized buffet of artistic this and that. Still no solid style of my own to speak of. When I graduated I began work at Rage where the daily tasks varied from logos, to apparel design, to corporate ID to whatever the client needed. Different minute to minute.

Degas once said art is not what you see, but what you make others see. When asked how would I describe my art, why I do what I do, I have to say that I do it (it is made) for the reaction. That initial and honest response I get from whomever sees it. Good or bad, it’s a conversation I get to have with people. The design is the question and their reaction the answer. I love that.

I don’t have a set style. My work is constantly changing and so the conversations are constantly changing. It’s never boring. That’s how would I describe my art.

It all turned really out great. But what do I know. Here’s the artwork… Let me know what you think.

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