ENCOMPASS | ICE | Premier Partner | Tech Services
MORTGAGE TECH
An ICE Mortgage Technology Premier Consulting and Technical Partner
SERVICES
- Logo Development
- Brand Design
- UI/UX Design
- Graphic Design
- Icon Design
- Art Direction
- SEOptimization
MORTGAGE TECH IS an ICE Mortgage Technology Premier Consulting and Technical Partner.
MortgageTech has helped hundreds of mortgage bankers get the best and the most from the Encompass Loan Origination Software. Our exceptional relationship with ICE Technology, and thorough knowledge of the Encompass platform are simply unmatched!
VISIT SITE HERE
GOALS
UPDATED STRATEGY, VOICE & WEBSITE
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Our task was to help the Red Sky company get a new professional look and feel for their website considering their new SEO goals. We worked closely with the client team on a new strategy and brainstormed ideas on how to communicate the new content clearly and straight to the point. Having a strong brand as well as creating a high-quality website with an emphasis on a detailed description of the product’s functionality were key goals for us.
BRAND REDESIGN
We work to find elevated creative ideas to communicate the heart of products and/or services. The Design Exploration phase is the starting point. We brainstorm what we want to convey on a website and the best medium for communicating those ideas.
BRAINSTORM
MOOD BOARDS AND BRAND VOICE
We create a moodboard and assess “who” and “what” the brand is, what we want to tell users about a product, and how we want them to think regarding the brand.
GENERAL LOOK AND FEEL
We love to lead with a general look and feel for a website. With this in mind, we create 1 or 2 options for the main website blocks. We discuss these ideas with the team and stakeholders, test it with potential users, decide which option is most optimal for our users and objectives, and then formulate the best way forward.
TESTING
We believe in testing our initial ideas before executing therefore, we often test UI concepts with potential users. One of the tests we use is the “5 second test”, which shows whether we can grab a user’s attention in the first 5 seconds and determine how clearly the product or services are being communicated.
SOLUTIONS
New site with an emphasis on accessible and user-friendly product information for the customer
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RESULTS
A brand new website, successfully launched
After a couple of months of hard work and generating creative ideas we successfully launched the Opennode website. While working on the website, we were able to implement the requirements of the Opennode team and support them with our own ideas and vision. All of that helped to get the expected result. Right after the launch, the traffic to the website had already been steadily increasing, with more pages per visit, and more time spent on the page. Our client started getting more valuable leads than ever before.
