HMM

– HUMAN MOVEMENT –

APPAREL

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W.E.T.

YOU CAN’T SPELL WEST END TAVERN WITHOUT G.I.N. DON’T THINK, JUST GO WITH IT

Here at GNT Branding, our creativity horde of brand-strategy ninja poets use data-driven Jedi mind control problem-solving techniques to identify and articulate digital value propositioning, while simultaneously disrupting collaborative idea-generation through a process of creative chaos which allows us to transform stories into robust audience experiences that bring our client’s vision into the appropriate ethnographic landscape.

WST END TVRN

– JUST WALK TOWARDS THE FLATIRONS –

APPAREL

AUTHENTICALLY COLORADO

Though no one knows the exact date this building was erected, town records date it back as far as 1906, when it housed Boulder’s Police Station. The Station’s next-door neighbor at the time was, fittingly, a house of ‘ill repute’ (four red velvet clad rooms were discovered in the basement next door, under what is now Jax Fish House, during construction in 1987).

In the 1950’s, the building was home to the Spaghetti Factory, a family owned Italian eatery. Next, The Red Cross took residence, until the City Council observed that the building was in the floodplain. The Council felt that it would be bad form to send rescue boats to the Red Cross during a flood. The Red Cross quickly made a move to higher and drier ground. In 1987, Steve “Beaver” Goren and Marc “Minnie” Minion opened the original West End Tavern. In doing so, they not only named, but gave birth to Boulder’s thriving ‘West End’ retail district. The partners purchased the big, old, beautiful bar from Miss Kittie’s Saloon in Bayaud, Nebraska, stopping point on the original Oregon Trail. Miss Kittie herself sold them the bar and told them, based on expert calculations & the design, its likely birthplace was Omaha, Nebraska, in the late 1800’s.

Our furniture is a by-product of the 2002 Hayman fire, which destroyed over 70,000 acres of local old growth pine forest. Some of the biggest trees killed in that fire were salvaged to create the tables you see in our dining room today. There’s a lot of history in this old place, and plenty more in the making.

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