Electric Forest

Electric Forest

ELECTRIC FOREST

– IF A TREE FALLS HERE, WHAT IS THE UNIVERSE TRYING TO TELL YOU? –

Here at GNT Branding, our creativity horde of brand-strategy ninja poets use data-driven Jedi mind control problem-solving techniques to identify and articulate digital value propositioning, while simultaneously disrupting collaborative idea-generation through a process of creative chaos which allows us to transform stories into robust audience experiences that bring our client’s vision into the appropriate ethnographic landscape.

OWLS & EDM

– JUNIPER TREES & DOPE JAMMIES –

DEAR DIARY…

I started working with these guys years ago when this event was still called the Rothbury Music Festival. It’s always a good time, designing for events like these, but in this case, given the location, line-up, demos, different genres, etc., there were so many elements to chose from the designs and apparel came together quite quickly. The festival is a hella-good time, so if you’re in the area, I highly recommend checking it out!

Electric Forest is a 5-day, one-weekend, multi-genre event with a focus on electronic and jam band genres, held in Rothbury, Michigan, at the Double JJ Resort. In 2017 and 2018, the festival expanded to 2 weekends back to back, before switching back to one weekend for 2019. The original event was called Rothbury Festival, debuted in 2008, and focused on jam bands and rock bands. The event was not held in 2010. Electric Forest, which debuted in 2011, is co-produced by Madison House Presents and Insomniac Events. The 2015 event drew an estimated 45,000 attendees.

In 2017, Electric Forest was nominated for Festival of the Year at the Electronic Music Awards.

ROTHBURY

WE ALL REMEMBER OUR ROOTS

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LUCKY PIE

LUCKY PIE

Here at GNT Branding, our creativity horde of brand-strategy ninja poets use data-driven Jedi mind control problem-solving techniques to identify and articulate digital value propositioning, while simultaneously disrupting collaborative idea-generation through a process of creative chaos which allows us to transform stories into robust audience experiences that bring our client’s vision into the appropriate ethnographic landscape.

LUCKY PIE

– PIZZA AND BEER. WHAT THE ACTUAL HELL ELSE DO YOU NEED? –

Lucky Pie Louisville, established in 2012 in the heart of Old Town Louisville.

Lucky Pie Pizza & Tap House was founded in 2012 with a dedication to Colorado in mind. Our Chefs make dough fresh every day from organic Colorado flour. The dough is hand stretched, topped with locally sourced ingredients and cooked in a hand-built brick oven. We work with local farmers and ranchers to change our menu with the grow season. We also happen to be serious beer nerds. With over 60 taps between our three locations, we have an incredible selection of craft beer curated by people that know their shit. Pizza. Beer. Love.

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EOTO

EOTO

EOTO SWAG

– VERY DOPE –

Here at GNT Branding, our creativity horde of brand-strategy ninja poets use data-driven Jedi mind control problem-solving techniques to identify and articulate digital value propositioning, while simultaneously disrupting collaborative idea-generation through a process of creative chaos which allows us to transform stories into robust audience experiences that bring our client’s vision into the appropriate ethnographic landscape.

EOTO (/ˈiːoʊtoʊ/ ee-oh-toh) Apparel Designs

I worked primarily with Travis on the all the EOTO design work. Very cool dude and a pleasure to collaborate with. We would give him 10 or 12 designs for their album release or upcoming tour and he would get the rest of the band and management’s 2 cents and we’d finalize from there. Much like STS9 the designs were a lot of fun to make. The guys gave us great direction but also free reign to go crazy with it. We came up with some really great stuff.

EOTO (/ˈiːoʊtoʊ/ ee-oh-toh) is an electronic band consisting of Michael Travis and Jason Hann. The band’s music is created live and without prerecorded loops. The band formed in 2006 as a side project of The String Cheese Incident incorporating looper pedals, like Echoplex and the production program Ableton. According to one reviewer, the duo sets their live instruments free and take on a new electronic flavor.

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VIRIAN STUDIOS

VIRIAN STUDIOS

VIRIAN STUDIOS

BRANDING GUIDE / WEBSITE / LOGO DESIGN

/ Logo Design
/ Branding & Style Guide
/ Website Design & Development 

Virain Sudios is an independently-owned, interior design studio out of Boston, Massachusetts. Founded in 2021 by the increadebly talented and nationally renowed designer Maribeth Brostowski, Virian was a project we built from the ground up, hand-in-hand with Maribeth and her team. We wanted a logo, brand and website that showcased Maribeth’s exquisite taste as well as her extesive portfolio. 

Assignment

1. A new logo that was interesting and elemental. Something that bridged the comfort of classic decor with the freedom of modern design. 

2. A new brand identity that reflected the company vision and supported the kind of work Virian would be producing. 

3. A new website that showcased the extensive work Maribeth had already done around the Boston area. 

Objective

Create a sense of intrigue and beauty in the overall look and style of the brand that reflects the attention to detail Maribeth’s reputation alreday instills. 

Create a portfolio website, optimized and easy to use that is also easy to update as new projects will need to be added monthly. 

Project Included

Design Company Logo
Design Branding Guide 
Portfolio Website Design

Year

2021

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