ALREADY AN ESTABLISHED NAME WITHIN THEIR COMMUNITY, MY PLACE MORTGAGE WANTED TO DEVELOP A COHESIVE LOOK AND STYLE THAT WOULD DISTINGUISH THEM FROM COMPETITORS. WE WERE HAPPY TO ACCOMMODATE.
Assignment
Design a new brand guide that would help the folks at My Place Mortgage appear professional and welcoming to their potential clients.
Objective
Overcome some negative opinions of the company that were pervasive online with a happy, positive and engaing facelift.
Colorado Home Realty (CHR) was already killing it as an established powerhouse within the Colorado real estate space. Their brand and overall visual identity just needed some updating and polish in order to match their established presence and passion. They came to GNT with a simple request, “Can we update how we look online to more appropriately reflect the positive impact we’ve had on our community?”
Assignment
1. Create an expansive and all encompassing brand guide that would inform subsequent strategy.
2. Build out a marketing collateral library to help implement the new brand identity.
3. Redesign website to reflect newly established branding direction. (Still in progress at the time of this writing)
Objective
To create a brand and identity that more adequately represented and reflected the positive attitude and warm, supportive nature of the Colorado Home Realty community.
It also had to work towards engagement with an ever evolving audience and shifting platform trends.
Project Included
Design Ideation Design Direction Final Branding Guide Design Presentations Marketing Colllateral Website Redesign (TBD)
