DESIGN PRINT DRINK REPEAT
DESIGN PRINT DRINK REPEAT
Everyone will be famous for 15 minutes.
~ Andy Warhol
ETMLI5: WHAT IS PRINT DESIGN?
Print design is a concept which is frequently confused with printing – clients usually expect these two services to be done with the same service provider (usually a design studio). However, this is not the case.
You have probably already received a call from a potential customer asking if you design and print, say, billboards or brochures. If you are a graphic design studio or a designer-oriented only towards the design process and virtual (digital) products and want to learn more about print design and how to deal with clients who want something you cannot provide them with – keep reading.
As it was already mentioned, what many people mistakenly think is that graphic design agencies also do the printing. Even though having this service in your line is good, many agencies do not do it and just restrict to design.
So, basically, print design is a graphic design process. Its end-product is a design in a digital form (.psd, .tif, .indd etc.), which then gets printed onto a material, such as paper, cardboard, plastic, metal, ceramics, etc. Print design, therefore, does NOT include the process of printing, i.e. producing hard copies of documents and other designs.
Print design is done for various purposes, but the main two are marketing and brand awareness.
EXAMPLES OF PRINT DESIGN: BUSINESS CARD DESIGN, BANNER DESIGN, BOOK COVER DESIGN, BROCHURE DESIGN, FLYER/FLIER DESIGN, LABEL AND PACKAGING DESIGN, POSTER DESIGN, VINYL WRAPS, and many many more.
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ABOUT ME
Long-time art director and graphic designer. After graduating from the University of Colorado with a BFA in digital art, I joined Rage Unlimited, a Boulder-based creative firm specializing in apparel design, corporate identity, and product development. I’ve worked closely with many Colorado businesses as well as a variety of national and international companies and campaigns.
Drawn to design as a means to explore new ideas, I plan to continue helping people and organizations communicate their purpose in imaginative and exploratory ways that resonate with their unique audiences.
I would consider myself a creative, motivated and highly adaptable designer and art director with over a decade of practical experience in a variety of different marketing and graphic arenas. Over the course of my career, both as an art director and a freelancer, I have had the opportunity to work on a wide range of projects for an even more diverse set of clients. This diversity is what encouraged and allowed me to develop an adaptive nature as well as versatile skill set. I am driven, have a great work ethic and pride myself on always taking the initiative.
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