“Marketing is the act of inventing the product. Designing it, the craft of producing it, packaging it and the art of selling it.”
― Seth Godin
“I think the warning labels on alcoholic beverages are too bland. They should be more vivid. Here is one I would suggest: “Alcohol will turn you into the same asshole your father was.” ―
Packaging and Product Design
First, we develop your logo, a small step in the journey, but an important one. Next, we discuss how and where you want to use your new logo, and ultimately what your goals are. These conversations determine how we go about designing your packaging. Will the product be outside or inside? Retail or wholesale? Do you want it blinged out, silver foil-stamped, debossed, gloss finished everything? Or played down; clean, sleek, modern?
Think about your most recent purchase… Why did you purchase that specific brand? Was it an impulse buy or something you genuinely needed?
Now that you’re thinking about it, odds are, you bought it because it was interesting. Yes, you may have needed shampoo, but did you need that specific brand? The one with the sleek, expensive looking bottle? No, but you bought it because you thought it would make you feel fancy, even if it’s the same product as what’s in the discount bin.
This is the purpose of packaging. Packaging, when done correctly and creatively, is ultimately what sells your product. It draws attention, sends a message, and makes consumers feel confident about their purchase.
I’ve designed packaging for a variety of clients and companies. Pot Wholesalers to Fitness Retailers. Men’s grooming product lines to MTV street -teams to Red Bull promo gear giveaways. Here’s just some of the work.
Long-time art director and graphic designer. After graduating from the University of Colorado with a BFA in digital art, I joined Rage Unlimited, a Boulder-based creative firm specializing in apparel design, corporate identity, and product development. I’ve worked closely with many Colorado businesses as well as a variety of national and international companies and campaigns.
Drawn to design as a means to explore new ideas, I plan to continue helping people and organizations communicate their purpose in imaginative and exploratory ways that resonate with their unique audiences.
I would consider myself a creative, motivated and highly adaptable designer and art director with over a decade of practical experience in a variety of different marketing and graphic arenas. Over the course of my career, both as an art director and a freelancer, I have had the opportunity to work on a wide range of projects for an even more diverse set of clients. This diversity is what encouraged and allowed me to develop an adaptive nature as well as versatile skill set. I am driven, have a great work ethic and pride myself on always taking the initiative.