MY NAME IS JASH TRACEY.
I'M A GRAPHIC DESIGNER.
WELCOME TO MY BAR.
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LOGO DESIGN

- HOW WE RECOGNIZE OUR FAVORITE BOTTLE OF GIN -

ˈlōɡō/

noun
  1. a symbol or other design adopted by an organization to identify its products, uniform, vehicles, etc.

Easily my favorite part of the job. I love logo design.

Logo design is all around us. To the general public, logos serve as an instant reminder of a company or a product; to the client, they’re the point of recognition on which their branding hangs; and to us designers, they represent the challenge of incorporating all our clients’ hopes and dreams into a single graphic. No wonder, then, that logo design features so prominently in our lives. In an age where everyone must have a website to support their product, service or the company behind it, the demand for a top-class logo has never been greater.

Here are just a few examples of logos I’ve made for clients over the years.

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ABOUT ME

Long-time art director and graphic designer. After graduating from the University of Colorado with a BFA in digital art, I joined Rage Unlimited, a Boulder-based creative firm specializing in apparel design, corporate identity, and product development. I’ve worked closely with many Colorado businesses as well as a variety of national and international companies and campaigns.

Drawn to design as a means to explore new ideas, I plan to continue helping people and organizations communicate their purpose in imaginative and exploratory ways that resonate with their unique audiences.

I would consider myself a creative, motivated and highly adaptable designer and art director with over 8 years of practical experience in a variety of different marketing and graphic arenas. Over the course of my career, both as an art director and a freelancer, I have had the opportunity to work on a wide range of projects for an even more diverse set of clients. This diversity is what encouraged and allowed me to develop an adaptive nature as well as versatile skill set. I am driven, have a great work ethic and pride myself on always taking the initiative.