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101 DESIGN • MARKETING
Graphic design is art with a purpose. It involves a creative and systematic plan to solve a problem or achieve certain objectives, with the use of images, symbols or even words. It is visual communication and the aesthetic expression of concepts and ideas using various graphic elements and tools. Source
Designs Can Simplify or Disrupt
On some occasions, such as signage design, graphic design must provide very clear and easy ways to convey information. The New York City subway map is a prime example of this. The design simplifies something quite complex, making it easy to navigate and get to your destination. If the design were overly complex or artistic, it would impede the function of the map, rendering it useless.
In other instances, design can go in the opposite direction. It can be jarring, hard to read or make a statement that takes a while to understand. This is often seen in the artwork on album covers, as well as poster designs, greeting cards, and other forms of disruptive design. Source
Applications of Graphic Design
Look around you. Graphic design is everywhere, from the wrappers on candy bars to the logo on your favorite coffee mug. In fact, you see hundreds of examples of graphic design every single day, and most of the time, you don’t realize it.
Graphic design can serve many functions. Just a few of the uses of graphic design include:
- Signage
- Corporate identity/branding
- Packaging (from water bottles to appliances)
- Printed materials (books, flyers, magazines, newspapers)
- Online art (banners, blogs, websites)
- Album covers
- Film and television titles and graphics
- T-shirt and clothing designs
- Greeting cards
SOME WORK
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Art should comfort the disturbed and disturb the comfortable.
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ABOUT ME
Long-time art director and graphic designer. After graduating from the University of Colorado with a BFA in digital art, I joined Rage Unlimited, a Boulder-based creative firm specializing in apparel design, corporate identity, and product development. I’ve worked closely with many Colorado businesses as well as a variety of national and international companies and campaigns.
Drawn to design as a means to explore new ideas, I plan to continue helping people and organizations communicate their purpose in imaginative and exploratory ways that resonate with their unique audiences.
I would consider myself a creative, motivated and highly adaptable designer and art director with over 8 years of practical experience in a variety of different marketing and graphic arenas. Over the course of my career, both as an art director and a freelancer, I have had the opportunity to work on a wide range of projects for an even more diverse set of clients. This diversity is what encouraged and allowed me to develop an adaptive nature as well as versatile skill set. I am driven, have a great work ethic and pride myself on always taking the initiative.
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