MY NAME IS JASH TRACEY.
I'M A GRAPHIC DESIGNER.
WELCOME TO MY BAR.
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CASE STUDIES

- DIGITAL BONA FIDES -

/keɪs/ˈstʌdi/

noun
  1. a processor record of research into the development of a particular person, group, or situation over a period of time.
    “the case study was undertaken over a period of two months through a series of visits to the bar and many gin and tonics. Results varied but pretty much all subjects had a bomb-ass time”
  2. a particular instance of something used or analysed in order to illustrate a thesis or principle.
    “alcohol deregulation provides a case study of the effects of the internal market”
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A good friend of mine started a community-based fitness program, which eventually gave rise to a series of obstacle course races. The logo I developed with his guidance was meant to be visually striking, clear on message, as well as easily brandable. The Cerus bull meshed into the strong-man flexing icon accomplished all these goals perfectly. Here is a bit more about the company and their upcoming events…

The Cerus Fitness project was launched in 2017 for people who are looking to get meaningful results from their at-home workouts. Our training is a skills based approach to fitness that focuses on time and efficiency of your exercises, while still getting meaningful results. Cerus was founded on the idea that fitness is a part of community and should be accessible to all people wherever they are at in their fitness journeys.

In October of 2017, in Loveland, CO– CerusLuv became the first obstacle course race created by Cerus, followed by the first CerusRuk race in Northern Colorado in May of 2018.

In February of 2018, Cerus launched its first fitness tool, the “Brahma Bag”. A versatile tool that could be used at home, in gym, or on the go and work virtually any muscle group.

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BRAND

- PRODUCT LOGO DESIGNS -

While I am not responsible for the company logo, over the years I was asked to design logos for many other products the innovative minds at Craft Concentrates developed for their wholesale and retail expansions.

Craft Sesh Line logo: Each product in this line is made from handpicked cannabis flowers produced by Colorado’s finest growers. They use only full-flower cannabis material with an added dash of curated plant terpenes to create the enlightening strain specific products in this line. Versatile, yet consistent, Sesh has something for everyone and for every occasion.

Sesh is available for both medical and recreational use.

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We also spent some time developing a number of different product identification icons. Craft needed a set of distinctive, yet aesthetically consistent “badges” to distinguish between the different variations of each product.

Their Oil Line is everything you need & nothing you don’t. Simple and to the point, these strain-specific cartridges will bring your cannabis experience back to the basics. Pick your favorite strains and leave the rest up to them… our Oil line will get you lifted every time.

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THE SWEET SPOT: EDIBLES CAMPAIGN

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The Hill Logo

Logo design for The Hill Association in Boulder, Colorado

Recently I had the very great pleasure of working with the wonderful Amanda Rubino on the new logo for the Boulder Hill! I am honored to have had the opportunity to leave my mark on a community that after 25 years has certainly left an amazing and invaluable impression on me!

The Hill has always struck me as a kind of epicenter or heart of Boulder. All the different walks of life that call Boulder home find themselves, in one way or another, traveling through or living on The Hill. South you find residential Boulder natives, West you find the iconic Flatirons, North you find Pearl and East lies CU. The Hill exists in the middle and when you’re there it’s kind of like looking through a window into Boulder as a whole.

The logo shape reminds us of a window and as we look through it we see the layers of sunshine, mountains, front range hills and buildings that give us a sense of all the different aspects of Boulder coming together as one; the way they do in real life on the Hill.

SAVORY CUISINES

REBRAND AND LOGO DESIGN

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SAVORY CUISINES CATERING LOGO

Great people that make great food. The owner Bob wanted to a refresh to their old brand, so he and I developed this logo design about a year ago. Two or three rounds of revisions landed us on this guy! I think it came out really nice. Not too divergent from their original look, but distinctive enough to stand on its own chicken legs.

In the need for a great catering company? They’re Boulder’s best! Check them out here.  

ABOUT SAVORY CUISINES CATERING

Food often plays an important role in social events and there is definitely a lot of skill required in making it as beautiful and delicious as possible. Consequently, if you are looking for a professional Boulder catering company with an excellent reputation for their service and their food, look no further than Savory Cuisines. Catering to both the Denver and Boulder areas, Savory Cuisines is dedicated to making the best food available by using the freshest and most flavorful ingredients available.

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ABOUT ME

Long-time art director and graphic designer. After graduating from the University of Colorado with a BFA in digital art, I joined Rage Unlimited, a Boulder-based creative firm specializing in apparel design, corporate identity, and product development. I’ve worked closely with many Colorado businesses as well as a variety of national and international companies and campaigns.

Drawn to design as a means to explore new ideas, I plan to continue helping people and organizations communicate their purpose in imaginative and exploratory ways that resonate with their unique audiences.

I would consider myself a creative, motivated and highly adaptable designer and art director with over 8 years of practical experience in a variety of different marketing and graphic arenas. Over the course of my career, both as an art director and a freelancer, I have had the opportunity to work on a wide range of projects for an even more diverse set of clients. This diversity is what encouraged and allowed me to develop an adaptive nature as well as versatile skill set. I am driven, have a great work ethic and pride myself on always taking the initiative.